Popchips is a four flavour range of potato chips from Ping which have been popped – much like popcorn – rather than backed or fried to create a healthier snack. New Zealand-based Marx Design were responsible for developing a new mascot for Ping that could work across multiple products in the snack food category and a packaging solution for the Popchips brand that would “avoid the clichés of traditional chip packaging in order to achieve cut-through.”
Mark Cappellino is described by Perky Bros, the Tennessee-based studio behind his new visual identity, as a leadership consultant who travels the worldwide helping individuals and teams better communicate through stronger relationships. Their design solution, “based on the behavioural beliefs that shape his practice”, “plays on the typographic device called the em dash, meaning an interruption of thought” and “comes to life as a red thread which according to Chinese legend connects all of us—tangling, stretching, but never breaking.”
Curious Space is a London-based scenographers – a specialist scene setter – that creates “unique and inspiring spaces for museums, galleries and more”. Their visual identity, developed by Mash Creative and MayNinth, ‘splits apart to create a physical space that intrigues whilst the type can sit either horizontally or vertically in numerous layouts within the dotted grid”, establishing a flexible and unusual yet structured solution that extracts a proprietary value from the near-neutrality of Gotham’s geometric sans-serif characters.
Ali Sharaf is a Bahrain-based commercial photographer who specialises in fashion, beauty, portrait and lifestyle images for the advertising and editorial sectors, and describes himself as contemporary, upbeat, outspoken and edgy. Inspired by Swiss modernism, design agency Mash Creative developed an identity solution that combines an iconic mark, sans-serif typography, weighty and tactile material choices and a timeless black, white and grey colour palette to ‘communicates Ali’s core brand values’ with a timeless simplicity.
CZYK is a Melbourne-based industrial design practice established by Nikolai Kotlarczyk that specialises in contemporary furniture and lighting design for small and large scale production. Longton, the agency behind CZYK’s new visual identity, website and collateral, describe the practice as having a ‘strong focus on functional, high use design based heavily around materiality, production techniques and the environmental lifecycle of each product.’
To standout in an increasingly saturated market, boutique brewer Sample commissioned Melbourne-based design agency Longton to brand and package their American-inspired pale ale, slow brewed to the standards of the 1516 German purity law.
Longton’s solution reflects this approach, a purity of ingredients and the brewery’s name with a distinctive and reductionist ‘sample pack’ aesthetic that balances a sense of small-scale, traditional batch production with a contemporary and on-trend utility through a contrast of type-block, grids, single line weight illustrative detail, generously spaced uppercase sans-serif typography, a monochromatic colour palette, the tactile qualities of a rough glass surface treatment, the website’s fusion of modern and responsive design practice and the functionality of Courier New. It is simple but well resolved with very little superfluous detail and a focus on communication, and while it is perhaps bordering on what some might describe as hipster, this feels appropriate for the craft beer market.
These are the five projects I reviewed during May that I felt really stood out and wanted to give them another opportunity to be seen and shared. I have ordered these from five to one with my favourite project presented last.
Do you agree with my choices?
Treadwell is a Kansas-based floor installation business that specialise in no-nonsense solutions that last. Perky Bros, the agency behind their name, visual identity and website, describe Treadwell’s philosophy as about ‘standing upright, walking the walk and empowering clients to move forward with confidence, secure in the knowledge that they’ve chosen the right product and the right people for the job’. The agency distilled this philosophy into an identity that unties the perceived strength of buffalos and geometry with the contemporary, on-trend restraint of a single consistent line weight and matching logo-type.
Podi is a Singapore-based organic restaurant that ‘celebrates bold, robust and unique flavours’ and the responsible sourcing and cooking of ingredients. Drawing inspiration from the restaurant’s name, a Hindi word to describe a mixture of ground dry spices and herbs, design agency Bravo Company developed a visual identity that pairs a small, abstract interpretation of heaped spices with a bold logo-type, earthy tones and tinted imagery to reflect Podi’s mission of making ‘good, natural and organic food’.
Fisix is a line of cosmetic products that includes shower gels, shampoos and hydrating skin balms, developed by four marathon running friends who ‘couldn’t find a range that met their needs as sportsmen’, branded and packaged by multidisciplinary design agency Mucho.
Mucho’s design solution unties the diagrammatic, geometric forms and typographical, sans-serif utility and neutrality of the pharmaceutical and sports science industries with the subtle fashion and on-trend design sensibilities of a tightly spaced, lowercase serif logo-type, italics, and a flat, economical, unisex grey and pastel colour palette. A smart balance of formulated effectiveness and the more exclusive, restrained qualities associated with high fashion and professional cosmetics.