Patchett’s is a UK gourmet confectioner that specialises in the creation of natural, handmade and batch produced sweets. The brand’s visual identity and packaging for their first range, a selection of uniquely flavoured marshmallows, was created by London-based agency Designers Anonymous and utilises a pale colour palette, soft geometric shapes and classic typographical cues to capture the artisan and craft based nature of the brand and the light but natural flavour profiles of the marshmallows.
Dzine Mafia is a website dedicated to the conceptual exploration of alternative packaging solutions to current retail products. For the site’s second experiment, they tackled UK based artisan cheese brand (and Blur bassist) Alex James’ new supermarket range created exclusively for Asda. Dzine Mafia’s concept boldly substitutes the reserve, format and geometry of consultancy Aesop’s design in favour of a loud conversational and non-format approach.