Logo and Branding: Melbourne Theatre Company
Posted: September 18, 2012 Filed under: Art & Design, Logos & Branding | Tags: Art, Australia, branding, Culture, design, graphic design, identity, Interbrand, logo-type, melbourne, Melbourne Theatre Company, packaging news, rebrand, stationary, Theatre, typography Leave a comment »
Design agency Interbrand have recently updated their visual identity work created for the Melbourne Theatre Company in time for its 2013 season.
Based on the ‘matrix of intersecting, wireframe boxes’ that surround the theatre’s architectural structure, the original identity drew on the ‘heritage of theatre, while alluding to the contemporary nature of the performances’ with a proprietary typeface that mixes slim and broad humanist characters, sharp junctions, terminals that look like stencil cuts, simple geometry, dual lines and a fluorescent tube finish. This has now been expanded on under the theme of ‘new light’ with a neat direction that allows the typography to play an integral role in illuminating theatrical scenes through photography executed across the collaterals. The result is a clear juxtaposition of light and shade, delivering a strong sense of space and dramatic performance.
Logo and Branding: Sam Flaherty
Posted: September 17, 2012 Filed under: Logos & Branding, Self Promotion | Tags: Art, Australia, branding, craft, design, freelance, graphic design, identity, logo, modernistic, Sam Flaherty, self promotion, Sydney, typography, visual identity Leave a comment »
Sam Flaherty is a Sydney based freelance graphic designer and art director with a client roster that has included Citibank, Penguin Publishing and Panasonic. His visual identity, a juxtaposition of machine production and hand-finish – communicated through stamp and marker detail, craft material and personal language alongside modernistic non-hierachical, sans-serif typography, grid-based layouts, conventional print techniques, a limited colour palette and plenty of space - bound together by a contrasting circular logo-type – neatly reflects his belief in ‘clear, concise messages through design elegance and reduction’. It is a design solution that resolves a personal but professional approach through a smart combination of creativity and restraint, an aesthetic that is consistently reflected throughout Sam’s portfolio.
Packaging: Tom Organic
Posted: June 5, 2012 Filed under: Health, Fitness & Beauty, Packaging | Tags: Art, Australia, deism, fashion, female, feminine, graphic design, Health, hygiene, illustration, liners, melbourne, packaging, tampons, Tom Organic, truly deeply, watercolour Leave a comment »
Tom Organic is the first and currently the only range of 100% biodegradeable feminine hygiene products accredited by the Australian Certified Organic association. Melbourne based design studio Truly Deeply, working in collaboration with freelance illustrator Sarah Carter-Jenkins, redeveloped Tom’s packaging proposition, launched this week, with a new, vivid, illustrative and simple typographic solution that helped to secure national distribution.
Logo and Branding: AP Shutters & Blinds
Posted: January 31, 2012 Filed under: Logos & Branding | Tags: AP, Australia, blinds, block foil, branding, Business Card, design, graphic, identity, logo, news, review, shutters, stationary, The Drop, The Drop Studio Leave a comment »
AP is a Melbourne based shutter and blind company that offers consultation, sales, installation and servicing to both the private and commercial markets. Their new identity, designed by The Drop, an independent brand agency founded by designer Nick Thompson, is a simple yet confident logo-type solution that, through the use of a simple /, neatly represents the divide of interior and exterior light.
Branding: Vastese
Posted: July 8, 2011 Filed under: Food & Drink, Logos & Branding | Tags: Australia, bakery, branding, design, identity, Italian, logo, olive, review, Two of Three, wheat Leave a comment »
Vastese is a family run, Italian bakery with over 50 years of experience supplies products across Australia. Their new visual identity, as part of a re-branding exercise, was created by design studio Two Of Three to better embody the family’s heritage and passion for fresh, good quality products.
