Review on The Dieline: B Honey Cachaça

Review on The Dieline: B Honey Cachaça

‘B’ is a new premium Cachaça, a popular Brazilian liquor made from fermented sugarcane juice, that has been infused with honey and lime. The brand, co-founded by Formula 1 driver Nelson Piquet Jr., commissioned Raimundo Favacho and Patricia Ebner of San Francisco based advertising agency Pereira & O’Dell to develop a packaging solution, based around a ‘sting shot’ theme, that would deliver a sophisticated and elegant brand experience right through to consumption.

Click here to read my review and share your own opinion of Pereira & O’Dell’s packaging design for B Honey Cachaça, on The Dieline.

More Crits from Richard Baird published on The Dieline

Crit - Rolling Words on The Dieline    Crit - Alex James    Crit - Sunnyside Farms


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