Since my last rebrand, carried out in 2008, I have completely changed my processes, the style of work I do and now spend a lot of time writing and reviewing design for BP&O. As such I did not feel my current identity was truly representative of where I am today so have developed a new solution which is far more on target.
Tyrrell Design is an independent company providing design, construction and certification services throughout England, Scotland and Wales. The owner contacted me back in 2009 to develop an identity that would convey their business in an accessible friendly manner and avoid visual clichés associated with the industry.
The ‘Noisy’ series is a plush dog toy range developed by House of Paws and aimed at the premium side of the pet market. I worked in collaboration with Three Rooms to design a tag that would capture the quality and positioning of this unique product which could be extended across further ranges.
Big Softy is the first sub roll product to be sold in UK supermarkets owned and distributed by Butt Foods. Designed in collaboration with Sellers & Rogers I created the branding and packaging for this new product which had to sell a product familiar in big franchises such as Subway.