Lo Siento have recently completed branding and packaging work for Triticum, a Spainish bakery founded by Xevi Remón. Based around a combination of a weighty, uncoated, unbleached substrate, rubber band, sticker, stamp and greaseproof paper. The structural design solution delivers a familiar, earthy, traditional and practical sensibility alongside the more distinctive and proprietary qualities of a non-adhesive, product specific form that allows the boxes to completely foldout. A smart concept that unites commodity and craft, and treats bread making with the same reverence as cakes and pastry.
Daniel is a hotel located in the Austrian cities of Vienna and Graz with a smart, urban, luxury proposition and a history dating back to 1886. Daniel’s visual identity, designed by brand specialist Moodley, reflects the contemporary simplicity, high quality, personal service and heritage of the brand through a stamp based logo-mark, plenty of white space and subtle texture.
The Spence is an independent cafe bakery founded by Katherine Lockwood and located on Stoke Newington Church Street, London. The stores identity, designed by Joe Hinder working at Hike Design, blends a classic serif logo-type, a striking bright orange, black and cream colour palette, the tactile qualities of a stamp, canvas bag and uncoated substrate with a full bleed illustrated shop front across the business cards that together deliver a sense of tradition and locality but with a contemporary simplicity and functionality.
Catalina Fernandez is a San Pedro (MX) based pastry shop that began life in 1988 as a home bakery. Following continued growth, new customers and the opening of more premises, Catalina Fernandez approached independent design agency Anagrama to develop a more eloquent and sophisticated brand proposition.
Bran and Crisp are sub-brands of Elmika, a range of wheat products owned and distributed regionally and internationally by Moscow based Эль-Про (El-Pro). Elmika’s new packaging, designed by Hattomonkey, blends a traditional handcrafted bakery aesthetic with a very modern, bright and minimal execution.
Vastese is a family run, Italian bakery with over 50 years of experience supplies products across Australia. Their new visual identity, as part of a re-branding exercise, was created by design studio Two Of Three to better embody the family’s heritage and passion for fresh, good quality products.
Des Sens is a boutique bakery based in Guadalajara, Mexico, making cakes, muffins, breads, cookies, individual desserts and pies. Their original identity based around a simple serif word-mark (and flock wallpaper) has recently been updated by designer Laura Méndez of Estudio Menta who was responsible for art direction, logotype development and illustration work.