Mikkeller + Bedow is a limited edition ale range with a four seasons theme created by Danish brewery Mikkeller and packaged by Stockholm-based graphic and product design studio Bedow. This month sees the launch of the brewery’s fourth variety, Wild Winter Ale, which features a simple, grid-based typographic layout, a silver and white colour palette and a geometrically neat heat sensitive tree illustration that looses its leaves.
Stockholm based graphic and product design studio Bedow have recently developed a new visual identity and stationery solution for Askeroths Trappor och Räcken, a small Swedish manufacturer of specialist staircases. Based around a simple but identifiable abstraction, the logo-mark captures the elemental, functionality and practicality of staircases and the solid technical abilities of the craftsmen through the combination of a single, consistent line weight, basic geometry and nice balance of positive and negative space. Its hand-stamped and bright red overprint treatment across a typographic choice that features small curves added to square terminals, ample letter-spacing and a low lowercase X height introduces more of a personal, creative and crafted sensibility. The diagonal build and large proportions of the mark alongside the small detail and horizontal layout of the type delivers an interesting and communicative contrast of statement style and fine detail, weighty reliability and a sense of movement.
These are the five projects I reviewed during June that I felt really stood out and wanted to give them another opportunity to be seen and discussed. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?
Nostalgi is a hat and shoe rack, now considered a Swiss furniture classic, designed by Gunnar Bolin in 1937 and manufactured by Essem. Taking its cues from Essem’s functionalist past and artisanal manufacturing processes, Stockholm based graphic and product design studio Bedow, developed a packaging solution for Nostalgi that contrasts two vastly different sizes of Futura, reflecting the products bold, iconic style and attention to detail, set across an uncoated, unbleached substrate as a single colour print treatment that neatly draws together the aspects of art, craft and modernistic design principles. The off-the-edge type bleed is a nice reference to the modular and extendable nature of the product that really compliments the width of the packaging.