Packaging: Hema Dekbed
Posted: April 12, 2012 Filed under: Packaging, Retail | Tags: Art, bags, bedding, bedroom, blue, canvas, Dekbed, design, graphic, grey, HEMA, home, illustration, monochromatic, Netherlands, news, packaging, packaging news, red, retail, review, screen print, Studio Kluif Leave a comment »
HEMA is an international retailer established in 1926 with over 400 shops across the Netherlands, Belgium, Luxumberg and Germany. HEMA typically sells own brand products across a variety of categories including clothing, food, gardening tools, office supplies and homeware. Studio Kluif has been involved in the branding and packaging of these products since 2002 and this year was responsible for creating the packaging for the new bedding range ‘Dekbed’. Following the playful and loose illustrative style utilised across other Hema ranges, Studio Kluif has crafted a detailed ‘to-bed’ visual narrative confidently executed in a single colour.
