Packaging In Brief: Wild Winter Ale
Posted: December 14, 2012 Filed under: Food & Drink, Packaging | Tags: alcohol, ale, Bedow, Beer, Danish, Drink, heat sensitive, label, Mikkeller, packaging, packaging news, Winter Pilsner Leave a comment »
Mikkeller + Bedow is a limited edition ale range with a four seasons theme created by Danish brewery Mikkeller and packaged by Stockholm-based graphic and product design studio Bedow. This month sees the launch of the brewery’s fourth variety, Wild Winter Ale, which features a simple, grid-based typographic layout, a silver and white colour palette and a geometrically neat heat sensitive tree illustration that looses its leaves.
Packaging: Kozel Limited Edition
Posted: November 9, 2012 Filed under: Food & Drink, Packaging | Tags: Art, Beer, can, Czech, design, etched, graphic design, illustrative, Limited Edition, packaging, paper, tissue, traditional, Velkopopovicky Kozel, wood, Yurko Gutsulyak 1 Comment »
Czech brewer Velkopopovický Kozel have recently launched a limited edition packaging solution for their tinned light beer. Created by Ukraine-based studio Yurko Gutsulyak, the design unites regional and national illustrative detail across a wood print and light tissue wrap neatly conveying tradition, craft, heritage and provenance in a unique and distinctive way.
Packaging In Brief: Summer Pilsner
Posted: July 6, 2012 Filed under: Food & Drink, Packaging | Tags: alcohol, ale, Beer, Danish, Drink, heat sensitive, label, Mikkeller, Mikkeller + Bedow, packaging, packaging news, Summer Pilsner Leave a comment »
Mikkeller + Bedow is a limited edition ale range with a four seasons theme created by Danish brewery Mikkeller and packaged by Stockholm based graphic and product design studio Bedow. This month sees the launch of the Brewery’s second variety, Summer Pilsner, which features a simple, grid-based typographic layout, silver and white colour palette and a geometrically neat heat sensitive flower illustration that blooms when warmed.
Review on The Dieline: McGrath’s
Posted: June 14, 2012 Filed under: Food & Drink, Packaging | Tags: ale, Art, Beer, craft, design, Heritage, label, larger, opinion, packaging, racing, review, richard baird, The Dieline, Tradition Leave a comment »
McGrath’s is a range of premium ales created by Clanconnel, a Northern Irish microbrewery that specialises in natural, high quality, handcrafted beers produced through a combination of traditional and artisan techniques with a modern twist. The ale’s visual identity and packaging solution, recently redeveloped by specialist design agency Drinksology, was inspired by the famous 19th Century greyhound, Master McGrath, and his racing successes. Drinksology’s design boldly appropriates a regional racing legend and mixes it with typographical blend of old and new, a traditional pub sign layout, iconic greyhound illustration and a tactile substrate with edging detail to draw together the regional, handcrafted qualities of the ale and develop a sense of brand heritage to capture Clanconnel’s 180 year old brewing techniques.
Click here to read my review and share your own opinion of McGrath’s on The Dieline.
More Crits from Richard Baird published on The Dieline
Review on The Dieline: San Miguel 1516
Posted: May 10, 2012 Filed under: Food & Drink, Packaging | Tags: alcohol, Beer, design, design bridge, emboss, glass, graphic, news, packaging, packaging news, redesign, spain, Spanish, structural, The Dieline, traditional Leave a comment »
San Miguel 1516 is a Spanish brand of premium beer that is founded on the principles of the Germanic purity law of 1516 which identifies water, malt, hops and yeast as the only four ingredients to be used in beer production.
Click here to read my review and share your own opinion of Design Bridge’s work for San Miguel on The Dieline.
More Crits from Richard Baird published on The Dieline
Packaging: Sir Taste-A-Lot
Posted: May 8, 2012 Filed under: Food & Drink, Packaging | Tags: alcohol, Art, Beer, branding, brewery, can, copper, craft, design, Drink, graphic, label, Lager, neumeister, news, packaging news, Sir Taste A Lot, Swedish 1 Comment »
Sir Taste-A-Lot is a new low alcohol beer from Brutal Brewing, a small craft brewery operated part time by the employees of Spendrups, a leading Swedish brewer, and is responsible for beers such as Cheap Thrills, Pistonhead Cruisin Lager and Hale To Nothing. Based around the themes of science and craft, Stockholm based design agency Neumeister developed a packaging solution that confidently blends an etched illustrative style with a non-format, mixed typographic approach and copper treatment.
Packaging: DB Draught
Posted: April 13, 2012 Filed under: Food & Drink, Packaging | Tags: alcohol, Beer, bottle, Box, can, clydesdale, DB Draught, design, Designworks, graphic, horse, illustration, insight, label, lagar, New Zealand, news, orange, packaging, packaging news, review Leave a comment »
DB Draught is an award winning New Zealand draught ale produced by Singaporean and Dutch owned DB Breweries, an Auckland based company that also brews for popular beer brands such as Heineken, Amstel and Tiger. This year DB Draught underwent a rebranding exercise, conducted by international studio Designworks, to develop the brand’s 80 year heritage and remain relevant to today’s customer.
Branding & Packaging: Harbour Brewing Co.
Posted: April 11, 2012 Filed under: Food & Drink, Logos & Branding, Packaging | Tags: A-Side, alcohol, ale, Beer, bottle, branding, Branding News, design logo, design studio, flags, graphic, identity, label, lagar, logo news, logo-mark, maritime, nautical, news, packaging news, Photography, review, Stamp, The Harbour Brewing Company Leave a comment »
The Harbour Brewing Company is a ‘progressive and innovative’ North Cornwall based craft brewery run by Rhys Powell and Eddie Lofthouse that was launched earlier this year. Their identity, created by independent design studio A-Side, mixes a nautical theme with bold typography and craft beer cues to capture the brands traditional sense of quality and its creative approach to brewing.
Packaging News In Brief: Boddingtons
Posted: October 27, 2011 Filed under: Food & Drink, Packaging | Tags: alcohol, ale, Art, Beer, boddingtons, can, design, jkr, news, packaging Leave a comment »
Boddingtons is a bitter ale originally brewed in Manchester now owned and distributed by Belgium based Inbev. This week sees the launch of a new can and pack design created by international design agency JKR.
After 14 years, Boddingtons has been given a fresh new look. The new packaging is designed to build on the existing equities and give Boddingtons a new level of standout. “The challenge for us was to attract a new younger audience, whilst keeping the unique character that existing consumers remember with such affection. It was vital that the new design was not retrospective, but felt modern and relevant.” Georgina Leigh-Pemberton, Account Director, jkr.
- Taken from the JKR website
I think this is quite an interesting direction that manages to lighten the layout and give it a more iconic and distinctive character in much the same way Coke recently redesigned its Diet brand with bold and over-sized type. The Bees have been released from the logo lock-up and create a neat and dynamic visual device across the body of the can.
Packaging: Falcon
Posted: September 29, 2011 Filed under: Food & Drink, Packaging | Tags: Art, Beer, branding, design, falcon, graphic, identity, illustration, larger, logo, news, packaging, pilsner 1 Comment »
Falcon is a Swedish pilsner owned and distributed by Danish brewing company Carlsberg with a family heritage dating back to 1896. As part of an increased marketing spend and a new campaign, directed by DDB, Stockholm based design agency Nine was tasked with repackaging the Falcon brand to reinforce its traditional and premium proposition with a German pilsner inspired aesthetic.
