Branding: The Finnish Cultural Institute for the Benelux

The Finnish Cultural Institute for the Benelux (Fins Cultureel Instituut, Institut Culturel Finlandais) is a non-profit organisation that promotes Finnish arts and culture to the Benelux countries of the Netherlands, France and Belgium, with the intention of fostering collaborative opportunities for artists and organisations within the fields of music, literature, design, cinema and the performing and visual arts. The institute’s visual identity, designed by creative agency Kokoro & Moi, juxtaposes the horizontal, modernist formality and contemporary professionalism of a broadly spaced, uppercase and geometric sans serif execution of one language with the slanted, stamp and craft-like treatment of another.

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