Logo and Branding: La Chance
Posted: January 9, 2013 Filed under: Art & Design, Logos & Branding | Tags: Art, blue, branding, Branding News, craft, design, foil, Furniture, gold, graphic, graphic design, home, identity, logo, logo news, logo-type, monogram, news, opinion, products, red, reverse italic, roundel, texture, typography, uncoated, visual identity 1 Comment »
La Chance is a new furniture and lighting company that manufactures and retails ‘sophisticated, rich and distinctive products based on noble materials’ developed by the ‘best designers of the new generation’. La Chance’s visual identity, designed by Artworklove – who’s approach is based on ‘artistic experimentation and systematic design structure, and specialises in the production of sensitively finished work with a well-considered balance of form and function’ – unites tactile material choices, high quality print finishes and a visual identity that blends the fine lines of a monogram with the an unusual reverse italic aesthetic of the logo-type to reflect the uniquely crafted and technical quality of their products.
Logo and Branding: Breakwater
Posted: October 4, 2012 Filed under: Logos & Branding, Transport & Logistics | Tags: Art, blue, Branding News, Breakwater, design, graphic design, Logistics, logo news, logo-type, Lundgren + Lindqvist, pms, typography 1 Comment »
Breakwater is a Swedish logistics company that services the marine cargo sector. Their visual identity and stationery, created by Gothemburg-based studio Lundgren + Lindqvist, brings together the themes of open sea, systems and cargo through the vertical and horizontal intersection of a geometric sans serif, simple grid-based layout, plenty of space and a vivid blue and icy white colour palette.
Branding: The Finnish Cultural Institute for the Benelux
Posted: September 27, 2012 Filed under: Art & Design, Logos & Branding | Tags: Art, Belgium, blue, Branding News, Business Card, Collaboration, Culture, design, finland, Finnish, logo news, logo-type, opinion, over-print, Print, red, review, stationary, The Finnish Cultural Institute for the Benelux, the Netherlands, typography Leave a comment »
The Finnish Cultural Institute for the Benelux (Fins Cultureel Instituut, Institut Culturel Finlandais) is a non-profit organisation that promotes Finnish arts and culture to the Benelux countries of the Netherlands, France and Belgium, with the intention of fostering collaborative opportunities for artists and organisations within the fields of music, literature, design, cinema and the performing and visual arts. The institute’s visual identity, designed by creative agency Kokoro & Moi, juxtaposes the horizontal, modernist formality and contemporary professionalism of a broadly spaced, uppercase and geometric sans serif execution of one language with the slanted, stamp and craft-like treatment of another.
Logo and Branding: Atelier AF
Posted: August 24, 2012 Filed under: Architecture & The Built Environment, Art & Design | Tags: Art, Atelier AF, Blok, blue, branding, consultancy, graphic design, Grids, identity, logo, logo-type, Mexico, monogram, publishing, Purple, typography, Visual Identity. Design Leave a comment »
Atelier af is an international art consultancy and publishing firm based in Mexico City. This month the company launched a new visual identity based around an unusual and unique double monogram, created by independent and multidisciplinary design agency Blok, that fuses and contrasts forms that convey classic artistic ideals such as emotion, individuality and expression and the modernistic themes of systems, pragmatism and objectivity.
Packaging: Hema Dekbed
Posted: April 12, 2012 Filed under: Packaging, Retail | Tags: Art, bags, bedding, bedroom, blue, canvas, Dekbed, design, graphic, grey, HEMA, home, illustration, monochromatic, Netherlands, news, packaging, packaging news, red, retail, review, screen print, Studio Kluif Leave a comment »
HEMA is an international retailer established in 1926 with over 400 shops across the Netherlands, Belgium, Luxumberg and Germany. HEMA typically sells own brand products across a variety of categories including clothing, food, gardening tools, office supplies and homeware. Studio Kluif has been involved in the branding and packaging of these products since 2002 and this year was responsible for creating the packaging for the new bedding range ‘Dekbed’. Following the playful and loose illustrative style utilised across other Hema ranges, Studio Kluif has crafted a detailed ‘to-bed’ visual narrative confidently executed in a single colour.
Review on The Dieline: Pepsi Next
Posted: March 15, 2012 Filed under: Food & Drink, Packaging | Tags: Art, blue, branding, can, design, Drink, graphic, identity, logo-type, news, next, packaging, packaging news, pepsi, pepsi next, red, review, richard baird, soda, The Dieline, typography Leave a comment »
Click here to read my review of Pepsi’s packaging design for its new 60 calorie product ‘Next’ on The Dieline.
Packaging: Isle of Mull Scallops
Posted: February 23, 2012 Filed under: Food & Drink, Packaging | Tags: Art, black, blue, Box, branding, design, fish, Fishing, food, glasgow, graphic, harbour, identity, illustration, illustrative, label, logo-type, My Creative, opinion, packaging, premium, Quality, review, richard baird, scallops, scotland, sea, The Isle of Mull Scallops, typography 1 Comment »
The Isle of Mull is the brand and location of a three boat scallop operation that takes advantage of the mixing waters of the cool Atlantic and the warmth of the Gulf stream, shipping the catch across the UK. The company engaged Glasgow based boutique design agency My Creative to develop a packaging solution that would capture the unique traits of the location, the traditions and authenticity of the brand and quality of the product.
Review on The Dieline: Absolut London
Posted: February 22, 2012 Filed under: Food & Drink, Packaging | Tags: alcohol, Art, blue, bottle, British, cartoon, character, Drink, gorillaz, graphic, hand drawn, illustration, illustrative, label, London, loose, news, packaging, packaging news, premium, red, review, richard baird, rough, screen print, sketch, The Dieline, Vodka, white Leave a comment »
“Join us every Tuesday for a crit of the previous week’s #1 post, in our new feature by Richard Baird.”
Click here to read my review of Jamie Hewlett’s illustrative packaging work for Absolut’s London edition of their ongoing ‘Cities’ series on The Dieline.
