Melbourne-based design studio Cloudy Co. have recently developed the labels and visual identity for Yarra Valley boutique wine label Jamsheed, ‘named after a Persian king who according to ancient writings had a fondness for storing fresh grapes in jars, thus leading to the discovery of wine’. The packaging solution expands on the name and communicates a sense of bold flavour and craft through geometric, Islamic pattern work executed with a heavy, contemporary, single and consistent line weight, the high quality and tactile detail of a lovely thermographic ink treatment and a simple variation in crop and colour dividing each variety.
Melbourne-based design studio Cloudy Co. have recently developed the labels for a limited edition wine collection by Jamsheed created exclusively for award winning Surrey Hills restaurant Bentley. Based around a halftone illustrative interpretation of traditional Persian patterns alongside a tactile thermographic ink process and utilitarian typography, Cloudy Co.’s design solution delivers a really love sense of detail within detail, texture and colour. It transforms the geometric into the organic through contemporary technique infusing the label with a rich depth and density that resonates well with the often complex flavour profiles of wine and the art and craft nature of its production, while also conveying the modern philosophies and interior design of the restaurant.
Following the recent trend for retro flavoured soft drinks, Crabbie’s, a company known for its alcoholic ginger beers, has, for this autumn, added ‘Scottish Raspberry with Ginger’ and ‘Lemon with Ginger’ alongside the ‘Traditional Cloudy Ginger Beer’ to its non-alcoholic portfolio. The packaging solution mixes etched illustrative detail and fine line flourishes, broadly spaced upper and lowercase serif typography, a gold spot colour treatment across a white label and applied to the brand’s familiar dark glass and raised features of the structural design. It is a combination that successfully reinforces Crabbie’s craft proposition, communicates the traditional flavour profiles of the drinks and differentiates the range from the darker, foil design of the alcoholic varieties.
Expatrius is a limited edition range of wines created from grapes grown on the eastern end of Waiheke Island, New Zealand, by winemaker Luc Desbonnets. The wine’s label and case, created by print and digital design agency Inhouse, contrast the fine detail and traditional heraldic cues of a hand-etched illustrative crown, a gold block foil emboss and tactile substrate alongside geometric, abstract letter-forms, solid fills and a striking monochromatic colour palette to communicate the heritage, high quality, craft and exclusivity of the wine and a very distinctive and contemporary brand character.
James Reed is a tanning expert who has worked with number of celebrities including Lady Gaga and Mariah Carey. Recently James launched a range of premium retail products ‘based on a desire to introduce the world of tanning to a whole raft of new techniques, tools and products – all aimed at producing a natural effect’. The packaging and visual identity, designed by Studio Makgill, captures the straightforward application and wash off quality of the product and the high quality, professional nature of the brand with a bold and iconic white and metallic striped print treatment and simple sans serif logo-type.
Established in 1915, Bolthouse Farms is a grower and manufacturer of food products for the US market. In a bid to meet increasing consumer demand for low fat natural products, Fairfield, Connecticut based brand and packaging development firm HMSDesign was commissioned to redesign their range of seven, yoghurt based dressings.”HMSDesign refreshed Bolthouse Farms’ entire line of all natural Yogurt Dressings, encompassing 7 flavors, further leveraging the brand’s iconic visual equities as it continues to lead the category. The design challenge was to increase brand presence, appetite appeal, and meet consumer demand for all natural products that have low fat and low calories, all with great taste!”- HMS Design
More Crits from Richard Baird published on The Dieline
‘B’ is a new premium Cachaça, a popular Brazilian liquor made from fermented sugarcane juice, that has been infused with honey and lime. The brand, co-founded by Formula 1 driver Nelson Piquet Jr., commissioned Raimundo Favacho and Patricia Ebner of San Francisco based advertising agency Pereira & O’Dell to develop a packaging solution, based around a ‘sting shot’ theme, that would deliver a sophisticated and elegant brand experience right through to consumption.
More Crits from Richard Baird published on The Dieline
DB Draught is an award winning New Zealand draught ale produced by Singaporean and Dutch owned DB Breweries, an Auckland based company that also brews for popular beer brands such as Heineken, Amstel and Tiger. This year DB Draught underwent a rebranding exercise, conducted by international studio Designworks, to develop the brand’s 80 year heritage and remain relevant to today’s customer.
The Harbour Brewing Company is a ‘progressive and innovative’ North Cornwall based craft brewery run by Rhys Powell and Eddie Lofthouse that was launched earlier this year. Their identity, created by independent design studio A-Side, mixes a nautical theme with bold typography and craft beer cues to capture the brands traditional sense of quality and its creative approach to brewing.
Flyt (Float in English) is a new range of juices from Norwegian producer Sunniva that utilises a high pressure pasteurising technique to retain the natural nutrients and flavour qualities associated with 100% freshly squeezed fruit. Oslo based independent design studio Strømme Throndsen was responsible for developing the sub-brand name and graphic identity for the three 0.75 litre varieties.