Melbourne-based design studio Cloudy Co. have recently developed the labels and visual identity for Yarra Valley boutique wine label Jamsheed, ‘named after a Persian king who according to ancient writings had a fondness for storing fresh grapes in jars, thus leading to the discovery of wine’. The packaging solution expands on the name and communicates a sense of bold flavour and craft through geometric, Islamic pattern work executed with a heavy, contemporary, single and consistent line weight, the high quality and tactile detail of a lovely thermographic ink treatment and a simple variation in crop and colour dividing each variety.
Bernard Boutique is an award-winning fashion store with a thirty year history that mixes the latest collections from established brands such as Givenchy, Alexander McQueen and Stella McCartney with the work of new upcoming designers. The boutique’s new visual identity, recently developed by creative design agency Bunch and extended across signage, bags, boxes, tags and other in-store collateral, contrasts a bold and masculine logo-type solution with the tactile and feminine detail of the collaterals.
Accents is a MX based home furnishing, lighting, interior design service and retailer established in 2005. Their new visual identity, created by design agency La Tortilleria to coincide with the brand’s sixth anniversary, is a wonderful and communicative union of die cut detail, sans serif and serif type, fine lines, uncoated and varnished textures and a simple monochromatic colour palette.
Caramela is a Monterrty (MX) based chocolate boutique and caterer that creates traditional treats inspired by European pastries. Their identity, designed by independent design agency Anagrama, is an unusual but striking mix of a sweet neon pink and clinical white, a subtle 80′s retro-fashion polkadot pattern, the practical/industrial and craft aesthetic of an unbleached and uncoated substrate, adhesives and white screen print, finished with a simple but contemporary Gotham logo-type.
Blanc Kara is a new cosmetic range branded and packaged by Brussels based design agency Coast for a new ‘French living’ inspired, spacious, designer boutique hotel (under the same name) located in Miami Beach, Florida.
Des Sens is a boutique bakery based in Guadalajara, Mexico, making cakes, muffins, breads, cookies, individual desserts and pies. Their original identity based around a simple serif word-mark (and flock wallpaper) has recently been updated by designer Laura Méndez of Estudio Menta who was responsible for art direction, logotype development and illustration work.