Highpark is a new residential project located in the middle of San Pedro Garza García and described by Face – the agency behind the development’s visual identity, print work and website – as ‘arguably one of Latin America’s most affluent municipalities’ and widely credited as an “architectural masterpiece”.
Face go on to say that the ”project needed to speak volumes about the brand’s commitment to creativity, sophistication, and quality of lifestyle. It was conceived by superstar Mexican architect Michel Rojkind, and envisioned as an urban development of luxury residences in northern Mexico’s most exclusive corner.” As such Face created a “clean, polished, unobtrusive aesthetic designed to beautifully showcase the project, using sharp, classic typography, and the fool-proof duo of black and gold.”
The Cannonball is a Spanish production studio that develops ‘creative and sophisticated audio-visual narratives’ within the fields of broadcast television, photography, social media, fashion films and motion graphics. Their visual identity, developed by Barcelona-based brand and graphic design agency Lo Siento working in collaboration with Dave Sedgwick, utilises a ball bearing, grid-based concept to give the associated force of the name a precision and a practical sense of creativity.
Tegn_03 is a Norwegian, multidisciplinary, architectural design studio that, through inclusive methods, process-oriented and competent project management, deliver holistic solutions that encompass the fields of architecture, planning and landscape, to large clients across Scandinavia. Their visual identity, developed by Neue, draws together the themes of technical knowledge, structure, connections, collaboration and creativity through neutral typography, a modular and expanding geometric pattern, tactile and reflective print finishes, ample white space and the more unusual, playful addition of colour and the engagement of an interactive image generator.
Longton is a Melbourne-based multidisciplinary design studio, established in 2012 by Michael Longton, that offers its clients holistic design solutions built on Michael’s past experience – under his previous agency And – with large, international businesses such Sony Music, Billabong, Stussy and Warner Music. The studio’s visual identity - an unusual, modernistic arrangement of neutral sans-serif characters, recurring circular forms and a single consistent line weight – has a reductionist quality with the underlying qualities of a logic game or mind map. Its expanded letter-forms – isolated by generous spacing but collectively united by the container – establish a simple, proprietary value that perhaps reflects the arrangement or coming together of external sources – be that information or experience – into a single and cohesive resolution.
Manor Studio is a Singapore-based architectural and spatial design practice serving both commercial and residential clients, while its sister company, Manor Properties, specialises in development and investment. To accommodate this duality design agency Manic created a visual identity solution that fuses a set of logo-types – ‘subtly accented by the mathematical symbol for exponentiation’ – with a grid-based pattern device, two uncoated, dyed material choices and a reflective print finish across the stationery.
Guy Bauer is a Chicago-based video production company ‘committed to creating stories that elicit feelings’. Their new visual identity, based around a quill logo-mark – conveying their story-telling philosophy – a stationery solution that references film and a deep green color palette designed to convey depth and reliability, was recently developed by independent design agency Anagrama.
Level Improvements is a small-scale builder that possesses, in the words of Hi Ho – the studio responsible for their new identity – a characteristic often lacking in others in their field — a high level of craft and attention to detail. To reflect these values, Hi Ho developed a ‘easily managed and straight talking’ visual identity solution that leverages the similarities between an uppercase L and a carpenter’s square – a measure of straightness and a steady hand – and isolates it with a typographical quirk to convey both continued consistency and a sense of individuality that distances it from other unreliable services.
One Planet Living is an initiative to promote sustainable practices and help influence global environmental policies. The initiative’s new identity, developed by Swiss agency Demian Conrad Design, replaces a tired, blue earth, green heart logo-mark and dull typography with a more distinctive and professional logo-type solution, an earthy, unbleached substrate and a contemporary, single white, print treatment.
Minke is a Spanish print production studio that favours ’analogue splendour’ over mass manufacture, providing its clients with a variety of small-scale, mechanical and handcrafted processes.
Their visual identity, developed by multidisciplinary design studio Atipo, reflects their services and philosophy through a union of traditional and contemporary material textures, print finishes and die cut detail across the collateral. A sharp juxtaposition of an abstract, geometric mark layered with subtle, slightly reaching brand expressions, the editorial flourish and friendly informality of an all lowercase, italic logo-type, the technological sensibilities of the iconography and the creative detail of the pattern work. Elements united by the restraint and timelessness of a monochromatic colour palette and the more recent energy of bright, spot colour highlights.
Massproductions is a Stockholm-based furniture company – established in 2009 by designers Chris Martin and Magnus Elebäck – that develops ”high quality, tactile furniture in a modernist spirit’. The firm’s visual identity, developed by creative branding and communication agency Britton Britton, neatly mixes a structural, typographical authority with craft textures and confidently appropriates an upholstered colour palette of the past.