Logo and Branding: Longton

Longton designed by Longton

Longton is a Melbourne-based multidisciplinary design studio, established in 2012 by Michael Longton, that offers its clients holistic design solutions built on Michael’s past experience – under his previous agency And – with large, international businesses such Sony Music, Billabong, Stussy and Warner Music. The studio’s visual identity - an unusual, modernistic arrangement of neutral sans-serif characters, recurring circular forms and a single consistent line weight – has a reductionist quality with the underlying qualities of a logic game or mind map. Its expanded letter-forms –  isolated by generous spacing but collectively united by the container – establish a simple, proprietary value that perhaps reflects the arrangement or coming together of external sources – be that information or experience – into a single and cohesive resolution.

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Logo and Branding: Manor Studio

Manor Studio designed by Manic

Manor Studio is a Singapore-based architectural and spatial design practice serving both commercial and residential clients, while its sister company, Manor Properties, specialises in development and investment. To accommodate this duality design agency Manic created a visual identity solution that fuses a set of logo-types – ‘subtly accented by the mathematical symbol for exponentiation’ – with a grid-based pattern device, two uncoated, dyed material choices and a reflective print finish across the stationery.

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Logo and Branding: Level Improvements

Level Improvements designed by Hi Ho

Level Improvements is a small-scale builder that possesses, in the words of Hi Ho – the studio responsible for their new identity – a characteristic often lacking in others in their field — a high level of craft and attention to detail. To reflect these values, Hi Ho developed a ‘easily managed and straight talking’ visual identity solution that leverages the similarities between an uppercase L and a carpenter’s square – a measure of straightness and a steady hand – and isolates it with a typographical quirk to convey both continued consistency and a sense of individuality that distances it from other unreliable services.

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Logo and Branding: One Planet Living

One Planet Living designed by Demean Conrad

One Planet Living is an initiative to promote sustainable practices and help influence global environmental policies. The initiative’s new identity, developed by Swiss agency Demian Conrad Design, replaces a tired, blue earth, green heart logo-mark and dull typography with a more distinctive and professional logo-type solution, an earthy, unbleached substrate and a contemporary, single white, print treatment.

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