Logo and Branding: Clifton Arms
Posted: May 16, 2012 Filed under: Food & Drink, Leisure & Tourism, Logos & Branding | Tags: Art, branding, Branding News, brasserie, Clifton Arms, coat of arms, design, heraldic, Hotel, identity, logo, logo news, logo-type, opinion, restaurant, reviews, shield, stationary, symbol, typography, Wash Leave a comment »
Clifton Arms is a hotel, restaurant, bar and brasserie situated within a grade two listed building at the heart of the UK seaside town of Lytham. The hotel has a rich heritage dating back to 1794 which includes a location change from Clifton Street to West Beach in 1840 and the reception of high profile guests such as Winston Churchill and The Beatles. Following a recent renovation, Preston based creative agency Wash, drawing inspiration from the hotel’s past, developed a new visual identity that includes a revised coat of arms, weighty slab serif logo-type and a warm copper colour palette.
