Logo and Branding: Hilea
Posted: November 16, 2012 Filed under: Art & Design, Logos & Branding | Tags: artisans, branding, Brazil, Business Card, consultation, craft, environmental, graphic design, green, Hilea Design & Co, Hyperlocaldesign, identity, local industry, logo, logo-type, pms, projects, social, stationary, substrate, typography, uncoated, visual identity Leave a comment »
Hilea is a developer of social and environmental art projects and provides design consultation and training services to local artisans in rural Brazil with the objective of improving the quality of life of the ‘traditional population’. Hilea’s visual identity, created by Hyperlocaldesign, neatly resolves sustainability, economy and craft through a rich single colour pine green executed across a tactile uncoated substrate and the emboss of a tall but light H monogram that suggests structure and stability.
Review on The Dieline: B Honey Cachaça
Posted: April 23, 2012 Filed under: Food & Drink, Packaging | Tags: alcohol, Art, B Honey Cachaça, bottle, branding, Brazil, case, design, Drink, graphic, honey, news, packaging, packaging news, review, richard baird, The Dieline Leave a comment »
‘B’ is a new premium Cachaça, a popular Brazilian liquor made from fermented sugarcane juice, that has been infused with honey and lime. The brand, co-founded by Formula 1 driver Nelson Piquet Jr., commissioned Raimundo Favacho and Patricia Ebner of San Francisco based advertising agency Pereira & O’Dell to develop a packaging solution, based around a ‘sting shot’ theme, that would deliver a sophisticated and elegant brand experience right through to consumption.
Click here to read my review and share your own opinion of Pereira & O’Dell’s packaging design for B Honey Cachaça, on The Dieline.
More Crits from Richard Baird published on The Dieline
