Brazilian fashion blogger Rafaela Abrahao recently commissioned design agency BR/Bauen to develop a new visual identity that would extend across her website and stationery. Drawing on Rafaela’s favourite brands, Prada, Versace and Hermes, and an interest in English nobility for inspiration, BR/Bauen developed a solution that unites the fine illustrative detail and typographical flourish of a blackletter monogram executed with a contemporary and consistent single line weight, an uppercase neoclassical Didone logo-type, duplex material textures and the finish of a foil, hand stamp and emboss. It is a combination which works well to convey the personal aspect of blogging, garment texture and a clear relationship with high fashion.
Highpark is a new residential project located in the middle of San Pedro Garza García and described by Face – the agency behind the development’s visual identity, print work and website – as ‘arguably one of Latin America’s most affluent municipalities’ and widely credited as an “architectural masterpiece”.
Face go on to say that the ”project needed to speak volumes about the brand’s commitment to creativity, sophistication, and quality of lifestyle. It was conceived by superstar Mexican architect Michel Rojkind, and envisioned as an urban development of luxury residences in northern Mexico’s most exclusive corner.” As such Face created a “clean, polished, unobtrusive aesthetic designed to beautifully showcase the project, using sharp, classic typography, and the fool-proof duo of black and gold.”
Solis is the fashion label of Tel Aviv-based Lisa Grishakova, a women’s clothing designer who balances texture, colour and pattern to create her collections. The label’s new identity draws together and subtly conveys the high quality detailing of Lisa’s garments, the warmth and radiance of the brand name and familiar fashion sensibilities, through the combination of a weighty material choice, surface treatments, foil print finish and light, consistent, single line weight letters and illustration.
Established by Italian duo Giuditta Brusadelli and Augusto Arduini, The Clocksmiths is a graphic communication and brand identity design studio whose philosophy revolves around bringing order and detail to complex systems.
Their visual identity and stationary solution – designed inhouse – neatly leverages the associated patience, precision, professionalism and crafted quality of a clocksmith - through the fine line weights, generous letter and line spacing, traditional lock-up and copper foil print finish of the logo-type. And infuses this with the confident durability and industriousness of uppercase characters, concrete grey substrates, blind deboss and a weighty duplex business card, the subtle technological utility of the secondary typeface and the contemporary restraint of the layout.
Marks is a Geneva-based multidisciplinary design studio that specialises in delivering contemporary graphic communication solutions to corporate business, institutions and the luxury goods and industrial art sectors. Their visual identity, a reverse, uppercase italic logo-type with a consistent line weight, humanistic sans-serif detail, decent spacing and neat parallel diagonal strokes. Now features across a new stationery set that, through a really nice combination of weighty, warm and cold grey, uncoated material choices with a contrasting, high quality, gloss black foil print treatment, large point size and plenty of space, deliver an urban and subtle craft backdrop to the confident consistency and slightly unconventional qualities of the type.
The Cannonball is a Spanish production studio that develops ‘creative and sophisticated audio-visual narratives’ within the fields of broadcast television, photography, social media, fashion films and motion graphics. Their visual identity, developed by Barcelona-based brand and graphic design agency Lo Siento working in collaboration with Dave Sedgwick, utilises a ball bearing, grid-based concept to give the associated force of the name a precision and a practical sense of creativity.
Factor Negen (Factor Nine) is a Dutch firm that assists in the connecting of people with employment opportunities and provides training services to business and individuals with a specific focus on personal and professional growth within the context of teamwork. The firm’s visual identity and stationery solution, based around a logo-mark that unites stencil cut detail with the accessible qualities of a face, was developed by multidisciplinary design studio Red Thumb.
These are the five projects I reviewed during February that I felt really stood out and wanted to give them another opportunity to be seen and shared. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?
Parlor Textiles is an independent, North Carolina-based textile company that produces ornate yet contemporary products with an eco-friendly, hand-made philosophy. Their visual identity and stationery solution, developed by design studio Face, is described as reflecting an attention to detail through the use of ‘classic, elegant elements, the quality of the materials and an overall design that displays a modern sensibility.