“The Vine is a wine agency in Ontario, with an exclusive and focused portfolio of wines from Italy and California, and an impressive reputation for service and professionalism.” Design agency Blok conducted an “in-depth mining of the brand revealed four key values: distinctiveness, character, authenticity and artisanal” which became the “pillars of the identity”. “The visual vocabulary strikes an elegant balance between the company’s values, the heritage of the wineries that it represents, and the highly contemporary vision of its founders.” - Blok
La Main Bagel Co. is a store, located in Montreal’s St-Laurent district, that specialises in the hand-made and wood-fired Montreal-bagel. Independent graphic designer Ugo Varin was commissioned to develop the brand’s packaging, cleverly contrasting the fine detail of a vintage map and the bold, solid fill and craft aesthetic of a sticker to resolve the handmade nature of the bagels and the stores historic location, traditions and convergence of cultures.
Ascari Enoteca is a new Italian restaurant situated on Queens Street East, Toronto, Canada and named after the proprietors hero, Formula 1 legend, Alberto Ascari, (who was also known for his love of food). To reflect both the passion for good simple food and racing, independent brand design agency Blok developed an identity that fuses the visual sensibilities and photography of 1950′s motor sport with a simple roundel and typographic logo-mark.
Partners for Mental Health is a Canadian charity that is dedicated to helping, improving and informing the general public about mental health issues through events, online communities and social media. Their new identity, designed by Toronto based Blok, resolves the themes of unity, positivity and a progressive perspective on mental illness with a simple logo-type solution and a vibrant, two-tone, spot colour gradient.