Branding and Packaging: Caramela
Posted: July 3, 2012 Filed under: Food & Drink, Logos & Branding, Packaging | Tags: anagrama, Art, Boutique, branding, Caramela, design, gotham, logo, logo-type, Mexico, Monterrty, packaging, stationery, sweets, Tradition, treats, typography Leave a comment »
Caramela is a Monterrty (MX) based chocolate boutique and caterer that creates traditional treats inspired by European pastries. Their identity, designed by independent design agency Anagrama, is an unusual but striking mix of a sweet neon pink and clinical white, a subtle 80′s retro-fashion polkadot pattern, the practical/industrial and craft aesthetic of an unbleached and uncoated substrate, adhesives and white screen print, finished with a simple but contemporary Gotham logo-type.
