Channel Four is a UK based commercial broadcaster established in 1982. Following its recent rebrand of two of its other digital channels, More4 and 4Music, which looked to introduce an on-line and social media component, the broadcaster will introduce a new service called 4seven in a similar exercise that “will show the most popular content from the last seven days – chosen through social media and direct requests – to allow consumers to catch up without having to go online.” – Taken from The Drum
I love Channel Four’s continued reinterpretation of its classic identity originally designed during the early 90′s and how this has been translated across its various services. The 4seven logo-mark, designed by London based Magpie Studio, retains much of the dimensionality of the Channel’s primary logo and its +1 service while delivering a very simple analogous ‘spin’ on the new way of defining future televisual content. I am delighted that this did not succumb to any of the cliched visual devices associated with social media but does however rely on a fairly dull blue colour to define the seven, something I am very sure will look very different animated on-screen.
Read Channel 4′s press release here.
Following Channel Four’s recent rebranding of More4 in January they have turned their attention to their popular UK music channel, 4Music. This March, following the trend for more socially engaging TV channels, 4Music will launch a new visual identity system that will include a new logo and on-screen idents created by Box Tv.
My initial opinion was that, in its static form the new logo had lost a lot of the energy of the previous iteration but on reflection this two dimensional version has a far greater flexibility that once animated should recapture some of the lost dimensionality while delivering a more diverse and expressive set of brand personalities.
Read the full story and see one of the new TV idents on The Drum.