Living Earth is a New Zealand based brand of organic compost created by collecting, recycling and ‘brewing’ green waste likely to have ended up in landfill sites. Digital design agency Fracture, working in collaboration with packaging specialist Ryan Marx, recently redeveloped the brand’s range of compost bags and bottles replacing a plain single and two colour economical design with a bright and playful resolution of vivid spot colours, simple plant illustrations, an expressive character style and a subtle sense of narrative.
Originally established in 1929 as the Newark Nut Company, Nuts.com is a family owned on-line retailer of nuts, dried fruit, snacks, chocolate, tea and coffee. Following a recent url change, international design agency Pentagram, lead by partner Michael Bierut, created a new visual identity and packaging solution ‘that would help establish Nuts.com as a distinctive brand’. Based around a bright and distinctive colour palette, organic, heavy line-weight character illustrations (their hidden arms giving them a childlike cheek but innocent personality), a loose, ‘hand rendered’ proprietary typeface alongside an uncoated unbleached material choice, the design solution successfully mixes the playful, conversational and tactile to capture the brand’s youthful, personal and wholesome sensibility.