Packaging: Dairylea
Posted: June 8, 2012 Filed under: Food & Drink, Packaging | Tags: Art, cheese, Dairlylea, design, food, graphic design, Kraft, Kraft Foods, logo-type, natural, packaging, packaging news, review 3 Comments »
Dairlylea is a processed cheese triangle produced by American owned Kraft Foods with a history dating back to the 1960′s. Following the brand’s continued push towards a more health conscious positioning (and move away from the bad press of the past) it has launched a new recipe that contains only 100% natural ingredients. The redesign, created by London based brand and packaging development agency Holmes & Merchant, reflects this new proposition through the introduction of a new craft based aesthetic, simplified typography and an illustrative design that sets a more honest and healthy tone.
Review on The Dieline: Alex James Concept
Posted: March 28, 2012 Filed under: Food & Drink, Packaging | Tags: Alex James, Art, artisan, cheese, child, concept, custom, design, Dzine Mafia, food, gourmet, graphic, logo-type, news, packaging, review, richard baird, speciality, The Dieline, typography Leave a comment »
Dzine Mafia is a website dedicated to the conceptual exploration of alternative packaging solutions to current retail products. For the site’s second experiment, they tackled UK based artisan cheese brand (and Blur bassist) Alex James’ new supermarket range created exclusively for Asda. Dzine Mafia’s concept boldly substitutes the reserve, format and geometry of consultancy Aesop’s design in favour of a loud conversational and non-format approach.
Click here to read my review and share your own opinion of Dzine Mafia’s packaging concept on The Dieline.
Branding & Packaging: Beito Ysteri
Posted: March 22, 2012 Filed under: Food & Drink, Logos & Branding, Packaging | Tags: Art, Beito Ysteri, branding, cheese, design, food, graphic, identity, logo, logo-type, luxury, news, packaging, premium, review, richard baird, Strømme Throndsen Design, typography Leave a comment »
Beito Ysteri is a small dairy located in the region of Oppland, Norway that creates artisan cheeses made of milk produced on site and sourced from local farms. Beito Ysteri approached Oslo based independent design studio Strømme Throndsen to develop a visual identity and packaging solution that would unite the high, natural quality and authentic, handcrafted individuality of their cheeses.
