The Merrywell is a new gastro pub created by ‘globe-trotting American chefs’ Grant MacPherson and Sam DeMarco located on the corner of Melbourne’s Clarendon St and Crown Riverside serving local and seasonal produce. Their visual identity, built from a monogram, logotype and a variety of well composited photographic, illustrative and typographic montages created by design studio CIP, has been confidently utilised throughout the pub’s interior, signage, menus, taps, flags, business cards and coasters. The result is a varied but cohesive union of identity and interior that delivers a bright, quirky and playful personality.
CAPI is an Australian producer of premium carbonated fruit juices, mixers and mineral waters. Recently, as part of a complete rebrand, Melbourne based design agency CIP developed a new visual identity, packaging system and website solution that utilise a clean and contemporary typographic approach to characterise the natural origins and bold flavours of the range.