Buffalo Systems is a UK based outdoor clothing brand established by mountaineer Hamish Hamilton that has, over its 30 year history, developed a reputation for creating ‘exceptionally effective and durable outdoor clothing’. Design agency The Consult was recently involved in fine tuning Buffalo System’s brand positioning, delivering a revised and much improved visual identity (alongside new photography) consistently executed across swing tags, campaign materials, point-of-sale and a new website.
Originally an eCommerce business On The Fly opened their first store in San Francisco during 2008 positioning themselves as ‘the brand for the finer things in life’ retailing a wide range of luxury men’s goods. They approached design firm Hatch to help develop their identity to reflect this proposition and extend it across a variety of touch points.
Monsoon is a woman’s clothing retailer based in the UK which began trading in 1972 and delivered a pre-tax profit of £32.96 million in 2010. They also own the retailer Accessorize and have a combined 425 stores in the UK and over 1000 worldwide. In December 2010 they started rolling out their new brand identity across their stores and on-line space.