These are the five projects I reviewed during July that I felt really stood out and wanted to give them another opportunity to be seen and discussed. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?
Patchett’s is a UK gourmet confectioner that specialises in the creation of natural, handmade and batch produced sweets. The brand’s visual identity and packaging for their first range, a selection of uniquely flavoured marshmallows, was created by London-based agency Designers Anonymous and utilises a pale colour palette, soft geometric shapes and classic typographical cues to capture the artisan and craft based nature of the brand and the light but natural flavour profiles of the marshmallows.
Bermellón is a Mexican confectionery shop that specialises in the premiumisation of traditional spicy treats typically sold on street markets. The shop’s identity and packaging, designed by Anagrama, fuses a bold and intense fluorescent colour palette with the fine detail and craft qualities of an adhesive label.
Lesley’s Gourmet is a US based confectioner founded by caterer and event planner Lesley Clapham that makes french-styled artisan chocolates, fruit bars and chutney from natural, organic ingredients. YUI Studio was commissioned to develop the packaging for Lesley’s Fine Artisan Chocolates range, delivering a clear plastic substrate and uncoated paper combination alongside a silver print finish to create subtle contrast throughout.
The Sour Patch Kids is a US brand of confectionary created by Paul Mihalick in the early days of soft sugar-coated candy and now owned by Cadbury Schweppes. The brand’s new packaging and visual identity replaces the dated illustrated characters of the original and draws on the products iconic and nostalgic silhouette to create a solution that hints at a new world inhabited by sweets.
Brownies Atelier is a Lima based business, run by Christel Krumdiek, that produces ﬁnely ﬂavoured and handcrafted brownies. Packed in uniquely designed boxes the brownies reflect Christel’s artistic background, passion for high quality, natural ingredients and her creative recipes. I, Richard Baird, was commissioned to develop an identity and two packaging options that would capture the texture and exclusivity of the products while positioning the brand as a sophisticated alternative to the typically cakey Peruvian brownie.
San Churro’s Real Chocolate is a new range of chocolate bars made from 100% pure cocoa butter created in response to the increasing dominance of cheap milk chocolate in the confectionery market. The packaging, designed by Melbourne based Studio Alto, draws on the high cocoa percentage and handmade qualities of the product with a bold typographical solution and tactile material treatments.