HealGel is a range of high quality skin care products, originally created to aid the repair of post-operative scarring, developed by actress Natascha McElhone – a dermatological biochemist – and a team of cosmetic surgeons. Taking its cues from what looks like medical forms and stat charts, international design agency Pentagram, led by Domenic Lippa, developed a new packaging treatment that delivers a sense of ‘pure information’, fact and clinical effectiveness through grid-based layouts, boxes, a geometric sans serif and slab serif combination softened by a pastel colour palette across a white substrate. It is a distinctive and unique design solution that avoids cosmetic conventions in favour of hard science, a direction that manages to resolve the themes of technological and scientific systems, medical processes and everyday routine with a reductionist, communicative and utilitarian functionality.
I started BP&O back in February and since then I have almost managed to post an article every weekday. At times it’s been difficult and time-consuming but I have really enjoyed reading all the opinions posted and hope the site continues to grow in the new year. Today’s post is my top five packaging projects from 2011 with branding to follow tomorrow. These are my personal favourites and I hope that some of you will take the time to add your own opinions on my choices and your favourites of the year.
Cure is a new Californian based handcrafted body care company that formulates products to alleviate daily stresses and donates 20% of all purchases to global charities. The company’s branding and packaging was managed by multidisciplinary design studio Dowling Duncan and based around a simple logo-type solution and a clean, bright typographical labeling system.
Blanc Kara is a new cosmetic range branded and packaged by Brussels based design agency Coast for a new ‘French living’ inspired, spacious, designer boutique hotel (under the same name) located in Miami Beach, Florida.
Softlips is a range of premium protective lip products owned and distributed by US based The Menthlolatum Company. This month they began rolling out a new identity system which included a new word-mark, revised packaging and marketing campaign.