Logo & Branding Update: Smets
Posted: March 8, 2012 Filed under: Logos & Branding, Retail | Tags: Art, bespoke, branding, Branding News, Brussels, Cost, custom, design, graphic, identity, logo, logo news, logo-type, news, opinion, retail, review, richard baird, shopping, Smets, stencil, strikethrough, Typeface, typographic, typography, utilitarian 1 Comment »
SMETS is a luxury department store located in the heart of Brussels (with two more locations across Luxembourg) with over 3.500 square metres of fashion, design, art, food and beauty. Following last December’s BP&O review of the SMETS identity, independent design agency Coast has recently published some further images outlining how this new visual identity has been executed across a wider variety of collaterals and touch-points.
