The Finnish Cultural Institute for the Benelux (Fins Cultureel Instituut, Institut Culturel Finlandais) is a non-profit organisation that promotes Finnish arts and culture to the Benelux countries of the Netherlands, France and Belgium, with the intention of fostering collaborative opportunities for artists and organisations within the fields of music, literature, design, cinema and the performing and visual arts. The institute’s visual identity, designed by creative agency Kokoro & Moi, juxtaposes the horizontal, modernist formality and contemporary professionalism of a broadly spaced, uppercase and geometric sans serif execution of one language with the slanted, stamp and craft-like treatment of another.
Based on the ‘matrix of intersecting, wireframe boxes’ that surround the theatre’s architectural structure, the original identity drew on the ‘heritage of theatre, while alluding to the contemporary nature of the performances’ with a proprietary typeface that mixes slim and broad humanist characters, sharp junctions, terminals that look like stencil cuts, simple geometry, dual lines and a fluorescent tube finish. This has now been expanded on under the theme of ‘new light’ with a neat direction that allows the typography to play an integral role in illuminating theatrical scenes through photography executed across the collaterals. The result is a clear juxtaposition of light and shade, delivering a strong sense of space and dramatic performance.
Mal de Mar is a San Pedro, MX based business and on-line journal where art, design, architecture, photography and travel combine. The journal’s new identity, developed by ‘supermodernist’ design agency Face, captures and binds the timeless pursuit of knowledge and experience through travel and culture with that of the modern technological world with a contemporary fusion of light, symmetrical and consistent line work and the classic sensibilities of a broadly spaced serif logo-type.
Paisaje Cultural Cafetero is an organisation that supports a number of coffee growing areas and heritage sites around Colombia’s central and western foothills of the Cordillera de los Andes. Their new identity developed by Columbian designer Jaime Cadavid characterises the natural, cultural and architectural significance of the area.