These are the five packaging projects I reviewed during 2012 that I felt really stood out and wanted to give them another opportunity to be seen and shared. I have ordered these from five to one with my favourite project presented last. For me these stood out for their mix of heritage, sense of high quality and provenance executed with a sense of traditional authenticity and/or contemporary restraint.
Do you agree with my choices?
San Miguel 1516 is a Spanish brand of premium beer that is founded on the principles of the Germanic purity law of 1516 which identifies water, malt, hops and yeast as the only four ingredients to be used in beer production.
More Crits from Richard Baird published on The Dieline
Owned by the Pernod Ricard Chivas Brothers and regionally protected, Plymouth Gin is a ‘super-premium’ product produced since 1793 at The Black Friar’s Distillery, a former monastery and the oldest distillery in England. In response to a growing and diversifying artisan market the brand approached independent and international creative agency Design Bridge to develop a solution that would replace the art deco styling of the previous packaging in favour of a more authentic and genuine solution drawn from and inspired by the distillery’s archives.
Mahiki is a Tiki inspired London nightclub owned by the Brompton Group that draws celebrities and royalty alike. As part of a brand extension exercise they approached independent and international creative agency Design Bridge to develop packaging for its new premium coconut liqueur for the club and high-end retailers based around vintage Hawaiian prints.
Oggu is a Dutch brand of soft drink, the first European brand to use only 100% organic ingredients and owned by Organic Beverages. They approached the Amsterdam office of Design Bridge to develop a name, identity and packaging for their premium range. Based around the idea of ‘Delicious Purity – with a twist’ the name is a combination of the words organic and gusto (taste in Italian).