These are the five projects I reviewed during February that I felt really stood out and wanted to give them another opportunity to be seen and shared. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?
Patchett’s is a UK gourmet confectioner that specialises in the creation of natural, handmade and batch produced sweets. The brand’s visual identity and packaging for their first range, a selection of uniquely flavoured marshmallows, was created by London-based agency Designers Anonymous and utilises a pale colour palette, soft geometric shapes and classic typographical cues to capture the artisan and craft based nature of the brand and the light but natural flavour profiles of the marshmallows.
Fresh Point is a new and healthy fast food cafe that sells soups, wraps, sandwiches, fresh juice and yoghurt from its location on Nevsky Prospekt, St. Petersburg, Russia. The brand approached London-based agency Designers Anonymous who, utilising a simple leaf/arrow device to communicate fresh and fast, developed a complete visual identity system that included packaging solutions, interior design, POS, uniforms and signage.
Adams & Harlow is a brand of Lincolnshire made pork pie that has a rich heritage dating back to 1910 and continues to bake on its original premises under the management of the founder’s granddaughters. The brand’s new packaging and identity, created by London based Designers Anonymous draw together the personalities and history that underpin the brand with a quirky but traditional illustrative and typographic style.
Zest is a new collection of pasta sauces and pestos branded and packaged by London based Designers Anonymous. Designed around a series of illustrated characters the new labels focus on the 100% natural ingredients used throughout the range in an earthy and illustratively playful manner.
Will & Jamie’s is a new joint venture between Welsh dairy farmers Will Prichard and Jamie Adams producing and distributing a range of fresh yoghurt drinks. Their new name and identity was designed and developed by London based design agency Designers Anonymous.