Highpark is a new residential project located in the middle of San Pedro Garza García and described by Face – the agency behind the development’s visual identity, print work and website – as ‘arguably one of Latin America’s most affluent municipalities’ and widely credited as an “architectural masterpiece”.
Face go on to say that the ”project needed to speak volumes about the brand’s commitment to creativity, sophistication, and quality of lifestyle. It was conceived by superstar Mexican architect Michel Rojkind, and envisioned as an urban development of luxury residences in northern Mexico’s most exclusive corner.” As such Face created a “clean, polished, unobtrusive aesthetic designed to beautifully showcase the project, using sharp, classic typography, and the fool-proof duo of black and gold.”
These are the five projects I reviewed during February that I felt really stood out and wanted to give them another opportunity to be seen and shared. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?
Hardpop is an electronic music venue located in the city of Juárez, México that plays host to both international and national DJ’s. Their visual identity, a contemporary interpretation of classic military insignia paired with a combination of familiar and unusual typographic forms bound by a consistent weight, and a collateral solution that reflects the contrasting nature of the name through material choice, colour and print finish, was created by ‘supermodernist’ design bureau Face.
Victor Martinez is a MX based architect and studio founder described by client Carlos Caballero as having a ‘great sensitivity to aesthetic balance’, ‘spatial intelligence’ and believes that ‘function rules over all things’. Supermodernist design bureau Face recently developed a new visual identity for the studio which combines a structural monogram, a personal and practical hand-stamped print treatment and the raw tactile and architectural textures of an uncoated substrate choice.
Multidisciplinary design agency Face have recently developed the visual identity for San Pedro based law firm Zambrano Rivero. To capture the ‘very classic’, ‘sophisticated’ and ‘reliable’ nature of the the brand, Face has utilised a simple logo-type, square monogram and a tactile combination of uncoated substrates, foil and thermo-graphic ink executed across the stationery.
Kinetica is an international industrial design studio located in Santa Catarina, Mexico, that specialises in non-standard architectural projects. Their identity, created by supermodernist design agency Face, utilises a bold black and yellow colour palette, a simple logo-type and a grid based collateral layout to create a clean and contemporary interpretation of heavy industry infused with architectural references.
7GigaCloud is a Saudi Arabian IT consultation firm founded in 2011 by Ahmed Al-Okaili that advises companies on the utilisation of technology and delivers staffing support to both local and global business. 7GigaCloud’s visual identity, designed by supermodernist design agency Face, juxtaposes a bold but simple logo-type with fine line detail confidently executed as a silver block foil and UV varnish treatment across the stationery and collateral.
Size is an independent record label owned and run by Swedish DJ and producer Steve Angello. This month sees the launch of the labels new visual identity, created by ‘supermodernist’ design agency Face in collaboration with Vltranegro, that moves it away from a saturated club aesthetic and appropriates the art-house qualities of high fashion.
Mal de Mar is a San Pedro, MX based business and on-line journal where art, design, architecture, photography and travel combine. The journal’s new identity, developed by ‘supermodernist’ design agency Face, captures and binds the timeless pursuit of knowledge and experience through travel and culture with that of the modern technological world with a contemporary fusion of light, symmetrical and consistent line work and the classic sensibilities of a broadly spaced serif logo-type.
Good Food is a Monterrey (MX) based fast food brand focused on creating a healthy alternative within the traditional convenience category. Their identity and packaging, developed by self styled, ‘supermodernist’ design agency Face Creative, mixes a minimal typographic and iconographic approach with tactile and premium print treatments.