Logo and Branding: Cocolobo
Posted: May 22, 2013 Filed under: Fashion & Photography, Logos & Branding | Tags: anagrama, Art, beauty, branding, design, fashion, heat, logo, logo-type, Print, typography, visual identity 4 Comments »
Cocolobo is described by Anagrama – the multidisciplinary design agency behind their new visual identity – as a ‘high-end shopping boutique that caters exclusively to strong women with a confident and in vogue fashion sense’. For the name, Anagrama played with the patrons’ ‘characteristic duality’, with a ‘catchy and fun’ compounding of ”Coco” (coconut in Spanish) and “lobo” (Spanish for wolf), which helped to define the ‘Cocolobo woman’ as ‘not only feminine and sweet, but also independent, aggressive, sensuous and daring’
The agency captured and conveyed this duality in print through the combination of a black and white colour palette ‘portraying the elegant, sober aspect of the brand’, a red highlight to represent ‘all that is feminine and chic’, and the contrast of the logo-mark’s playful familiarity and the logo-type’s sense of exclusivity.
Logo and Branding: Romero+McPaul
Posted: May 8, 2013 Filed under: Fashion & Photography, Logos & Branding | Tags: anagrama, branding, fashion, graphic design, identity, logo, logo-type, Romero+McPaul, slippers, typography, visual identity 2 Comments »
Anagrama have just completed the branding of Romero+McPaul, an English-style velvet slipper manufacturer and retailer established by Italian shoemaker Mr. Migliori that produces bespoke lines handcrafted by artisans with a ‘trendy twist’.
“For this project, our inspiration was heavily drawn from traditional English types and coat of arms mixed with the over-the-top luxuriousness of The Hamptons and it’s sailing and yacht club maritime lifestyle. With the intention to speak of the product’s duality, we created a storyline based on two characters, Romero and McPaul. Romero is the mischievous heartthrob, representing the product’s playfulness, warmth and latino heritage, while mMcPaul is the serious, traditional man, embodying the product’s ancestral and upscale British nature. We gave the brand the rosemary (or “romero” in Spanish) not only as a wink to its name but also as a reference to this herb’s curious nature, as it only grows close to the sea.”
- Anagrama
Logo and Branding: Dalaco
Posted: April 22, 2013 Filed under: Fashion & Photography, Logos & Branding | Tags: accessories, Art, Believe In, branding, design, fashion, graphic design, logo, logo-type, typography 1 Comment »
Dalaco is a UK-based family run cufflink and accessory business that has been designing for and marketing to jewellers for over 30 years. Their new visual identity, developed by design agency Believe In, marks the passing of the business from one generation to another through the contemporary rendering of a lark, a songbird that signals the dawn of a new day, that was inspired by the heritage of the family name and acts, much like a craftsman’s monogram, as a symbol of pride, care and a guarantee of quality.
Logo and Branding: Solis
Posted: March 27, 2013 Filed under: Art & Design, Fashion & Photography, Logos & Branding | Tags: Art, branding, Business Card, design, fashion, graphic design, identity, logo, logo-type, Print, richard baird, Solis, stationery, typography, visual identity 7 Comments »
Solis is the fashion label of Tel Aviv-based Lisa Grishakova, a women’s clothing designer who balances texture, colour and pattern to create her collections. The label’s new identity draws together and subtly conveys the high quality detailing of Lisa’s garments, the warmth and radiance of the brand name and familiar fashion sensibilities, through the combination of a weighty material choice, surface treatments, foil print finish and light, consistent, single line weight letters and illustration.
Logo and Branding: Anni Hall
Posted: March 13, 2013 Filed under: Fashion & Photography, Logos & Branding | Tags: Art, design, fashion, flowers, graphic design, logo, logo-type, news, Photography, stationery, typography, visual identity Leave a comment »
Anni Hall is a Sydney-based writer, editor, hair and makeup artist, and former online beauty and bridal editor for Vogue Australia. Her visual identity, created by German design studio Dittmar, unites fine organic detail, bold form and the tactile, craft qualities of a weighty substrate and deboss print finish, to create an unusual and distinctive union of natural beauty and typographical efficiency.
Logo and Branding: Sancy & Regent
Posted: March 12, 2013 Filed under: Art & Design, Fashion & Photography, Logos & Branding | Tags: Art, design, fashion, graphic design, identity, jewellery, logo, logo-type, OK-RM, opinion, UK, visual identity 3 Comments »
Sancy & Regent is a UK-based online boutique retailer of limited edition jewellery created by young international designers. Their visual identity, developed by independent design studio OK-RM, combines classic type, proprietary quirk and subtle embellishment with tactile material choices and a hidden high quality print finish, to convey small-scale craft with consistent, curated quality.
Logo and Branding: 254 Forest
Posted: February 4, 2013 Filed under: Fashion & Photography, Logos & Branding | Tags: 254 Forest, Art, branding, Branding News, Business Card, codefrisko, design, fashion, film, foil, graphic, graphic design, identity, logo, logo news, logo-mark, logo-type, music, news, pearlesque, Photography, post production, production, stationary, typography, uncoated, visual identity Leave a comment »
254 Forest is a Brussels-based creative studio – run by Claire Silva Moreira, Frederic Ameel, Jean-Stéphane Garbe, Ismael Moumin and international videographer Pierre Debusschere – that works within the fields of photography, film, music production and post production. Their visual identity, developed by graphic design agency Codefrisko, utilises a distinctive combination of a pearlesque substrate and holographic block foil treatment across the studio’s business card, the contrast of a sharp logo-type and blurred, 45 degree lightning strike – perhaps the flash of a bulb, the energy necessary for creative endeavour or the presentation of perspective -, and the website’s clear sense of foreground and background, to neatly resolve the depth of focus and changing light of still and moving images. Avoiding the more obvious and literal visualisations of the industry.
Logo and Branding: Marwood
Posted: January 28, 2013 Filed under: Fashion & Photography, Logos & Branding, Retail | Tags: Art, branding, Branding News, Business Card, craft, design, fashion, graphic, graphic design, identity, label, labels, logo news, logo-type, London, news, opinion, packaging news, review, stationary, typography, uncoated, visual identity 2 Comments »
Marwood is London-based tie and neckwear brand founded in 2010. Its collections, handcrafted from British lace and cloth, are sold internationally to boutique stores such as Barneys New York, Tomorrowland Tokyo, Liberty London, and through online retailer Mr.Porter. Multi-disciplinary design studio Everything In Between (EIB) recently developed a new visual identity, label and packaging solution for Marwood that shares the tactile qualities of the product – through material choice and texture – but also delivers sharp professional contrast in their use of geometric form, type and a glossy black ink treatment.
Logo and Branding: Smith-Wykes
Posted: December 10, 2012 Filed under: Fashion & Photography, Logos & Branding, Retail | Tags: Art, branding, Branding News, craft, design, fashion, graphic, graphic design, identity, label, labels, logo, logo news, logo-mark, logo-type, news, opinion, tag, typography, visual identity Leave a comment »
Smith-Wykes is a London and Paris-based male fashion brand driven by the values of ‘creative independence’ ‘generosity of spirit’ and the ‘celebration of character.’ The brand’s visual identity, a combination of simple a san serif logo-type, a reductionist twist on the classic and often highly illustrated crest and a deep blind emboss – created by Studio Small - puts a contemporary and practical spin on traditional values and visuals alongside subtle craft cues.
September’s Top 5 Projects
Posted: October 2, 2012 Filed under: Top Five | Tags: Art, branding, Branding News, design, fashion, graphic design, identity, illustration, logo, logo news, opinion, Photography, Print, reviews, stationery, top 5, typography Leave a comment »
These are the five projects I reviewed during September that I felt really stood out and wanted to give them another opportunity to be seen and discussed. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?
