Independent design agency Coba Associates were recently commissioned to develop the packaging for a new range of preserves created by Rakia, a bar located in the centre of Belgrade that offers a mix of local and exclusive coffees, spirits and snacks, which has grown to include a gift-shop selling a variety of high quality, traditional own brand ranges.
Originally established in 1929 as the Newark Nut Company, Nuts.com is a family owned on-line retailer of nuts, dried fruit, snacks, chocolate, tea and coffee. Following a recent url change, international design agency Pentagram, lead by partner Michael Bierut, created a new visual identity and packaging solution ‘that would help establish Nuts.com as a distinctive brand’. Based around a bright and distinctive colour palette, organic, heavy line-weight character illustrations (their hidden arms giving them a childlike cheek but innocent personality), a loose, ‘hand rendered’ proprietary typeface alongside an uncoated unbleached material choice, the design solution successfully mixes the playful, conversational and tactile to capture the brand’s youthful, personal and wholesome sensibility.
Olvi is Finnish independent brewery that produces a broad range of beers, waters, juices, and soft drinks. Their latest range of dry, light and sweet ciders, branded and packaged by Helsinki based design studio Bond, working in collaboration with Stina Persson, were developed to have ‘a strong shelf impact with natural and pure design which stands out from competitors green bottles’.
Fresh Point is a new and healthy fast food cafe that sells soups, wraps, sandwiches, fresh juice and yoghurt from its location on Nevsky Prospekt, St. Petersburg, Russia. The brand approached London-based agency Designers Anonymous who, utilising a simple leaf/arrow device to communicate fresh and fast, developed a complete visual identity system that included packaging solutions, interior design, POS, uniforms and signage.
Level Ground is a Fairtrade and organic brand established in 2007 with a diverse range of coffees sourced from small farms in South America. As part of an expansion to their product range, Canada based brand design agency Subplot, who were responsible for re-branding and packaging Level Ground’s previous lines back in 2010, have created the packaging for their new dried fruit and sugar products utilisng new materials and visual devices to reinforce the brand’s key propositions.
Following the year on year growth of the blended cider market, Magners, an Irish cider brand owned and distributed by the C&C Group, have recently launched three new varieties of their own. London based design agency Him+Her were commissioned by Magners to refresh their identity and develop a packaging solution to compliment and express the more sophisticated and artisan proposition.
BEO* (meaning happy or delighted in Latin) is a new range of sparkling fruit drinks developed by Carlsberg for the expanding adult market. London based agency Ergo designed and developed a brand and packaging solution that delivers a more sophisticated twist on the popular organic proposition.
Saxton is a new range of ciders from New Zealand brewery McCashins developed for fresh food retailer Woolworth’s, Australia. The products identity and packaging, developed by designer Bradley Rogerson, utilises a classic 17th, 18th and 19th century botanical fruit print and engraving illustrative style to communicate a hand-crafted sensibility.
Originally named ‘Potion’, Tonic is a healthy range of fruit based energy ‘shot’ products that have been designed to fit into the natural food market. Their re-brand, managed by New York based Little Big Brands created an aesthetic that captures the products unusual blend of effective natural ingredients and energy drink proposition.
Sarah’s Wonderful Honey is a new product line from Ireland’s Mileeven Fine Foods, a family company run by Eilis and daughter Sarah Gough. Producing honey since 1988 this new range comes with a fruit twist and covers nine varieties, six of which will launch in Selfridge’s this month.