Packaging: Living Earth
Posted: August 15, 2012 Filed under: Agriculture, Packaging | Tags: Art, bags, character, compost, design, Fracture Media, garden, geomtric, graphic design, grass, illustration, landscaping, Marx, New Zealand, organic, packaging, plant food 1 Comment »Living Earth is a New Zealand based brand of organic compost created by collecting, recycling and ‘brewing’ green waste likely to have ended up in landfill sites. Digital design agency Fracture, working in collaboration with packaging specialist Ryan Marx, recently redeveloped the brand’s range of compost bags and bottles replacing a plain single and two colour economical design with a bright and playful resolution of vivid spot colours, simple plant illustrations, an expressive character style and a subtle sense of narrative.



