Musical Theatre Network is a London-based organisation created to support and champion the development of new British musical theatre. The organisation’s visual identity, created by brand and design agency Glad, ‘expresses the essence of the network; connecting individuals or groups to create something new and exciting’ through an identity solution that cleverly leverages the length of the name to build a series of simple but communicative anagrams. These are appropriately drawn from a grid-structured sans-serif logo-type built from wide and slim humanist, geometric letterforms, consistent diagonals, a contemporary single line weight and square terminals – similar to 19th century London transport signage achieving a sense pure information and communication which resonates well with theatrical expression – contained within a blackboard reminiscent of classic illuminated theatre and cinema hoardings. The result delivers conceptual and expanding richness with subtle modernistic sensibilities through smart observation and a visually straightforward combination of letter-forms.
Naturepaint is a British brand of ‘earth-friendly’ powdered wall paint formulated from biodegradable, non-toxic, sustainable and locally sourced ingredients. London based studio B&B recently created a new visual identity and packaging solution for the brand which replaces the saturated visual cues of the original with a distinctive duality and contrast of contemporary form and classic type that better reflects the high quality and hardwearing qualities of the paint.
Stockholm based graphic and product design studio Bedow have recently developed a new visual identity and stationery solution for Askeroths Trappor och Räcken, a small Swedish manufacturer of specialist staircases. Based around a simple but identifiable abstraction, the logo-mark captures the elemental, functionality and practicality of staircases and the solid technical abilities of the craftsmen through the combination of a single, consistent line weight, basic geometry and nice balance of positive and negative space. Its hand-stamped and bright red overprint treatment across a typographic choice that features small curves added to square terminals, ample letter-spacing and a low lowercase X height introduces more of a personal, creative and crafted sensibility. The diagonal build and large proportions of the mark alongside the small detail and horizontal layout of the type delivers an interesting and communicative contrast of statement style and fine detail, weighty reliability and a sense of movement.
Buffalo Systems is a UK based outdoor clothing brand established by mountaineer Hamish Hamilton that has, over its 30 year history, developed a reputation for creating ‘exceptionally effective and durable outdoor clothing’. Design agency The Consult was recently involved in fine tuning Buffalo System’s brand positioning, delivering a revised and much improved visual identity (alongside new photography) consistently executed across swing tags, campaign materials, point-of-sale and a new website.
Established in 1948 and performing on roughly 200 stages, Riksteatret is the national touring theatre of Norway currently directed by actress and politician Ellen Horn. This month sees the launch of Riksteatret’s new visual identity created by multidisciplinary design consultancy Bleed. Based around the concept of a poster and executed as a smart expanding and contracting visual device, the identity creates an interesting border for the theatre’s posters, programmes and stationery with a modernistic egalitarian sense of inclusivity.
Altime Associates is an independent, French based, consulting and management firm established in 1994 with international offices in Tunisia and Marocco. It aims to deliver strategy, governance and operational performance to its clients through a multicultural and multidisciplinary network of partners and employees. The company’s new identity, created by design agency Figtree, conveys a sense of personal responsibility, trust, consistency and pride through a simple, single weight, geometric monogram and a tall, rounded, sans serif typeface.
MCK Architects is an award winning Sydney based architectural firm that specialises in high quality, high finish residential and commercial projects. Their new identity, developed by brand communication and environment agency There, blends the classic proportional and distinctive geometric aesthetic of MCK’s buildings with their collaborative work-style. The agency also created the accompanying printed collaterals, office signage and website.
Ness is a new application that draws together personal information from social networking sites such as Twitter, Facebook and Foursquare (a process described as ‘machine learning‘) to provide its users with individualised restaurant recommendations. The app’s identity was strategically managed, named and designed by international brand development agency Moving Brands and represents the idea of unique user-centric data from multiple sources being brought together with a faceted heart logo-mark.
Moxham is the fashion label of designer and MA student Madeleine Moxham. Under the maxim ‘wearable construction’ her new identity designed by London based The Consult emphasises the geometric and utilitarian nature of her work through an unusual and unique MX monogram.
Inspired by the English poet Ted Hughes (who famously wrote a poem on a Tunnocks confectionery wrapper), WrapperRhymes provides an on-line platform for aspiring ‘wrapper poets’ to send in their work, have it photographed and featured on the website. To visualise this concept, Glasgow based studio Effektive designed a modern and geometric identity that captures the simplicity of the wrapper and the aesthetic of the printed word.