Packaging and Branding: Good Heavens!
Posted: May 31, 2011 Filed under: Food & Drink, Logos & Branding, Packaging | Tags: B&B, design, Drink, Good Heavens, packaging, yoghurt Leave a comment »
Bio Green Dairy is a UK producer of drinking yoghurt that blends real fruit and good bacteria. As part of a brand overhaul they turned to London based design agency B&B to develop a new name, identity and packaging proposition that would deliver a stronger presence in an increasingly saturated market. Now retailing under the name Good Heavens! and labelled a ’boutique dairy’ the product has been repositioned as “..indulgent” and “feminine”.
