BP&O – Logo, Branding, Packaging & Opinion by Richard Baird

Thoughts, opinions, reviews and news on logo, visual identity, brand and packaging design from around the world.

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Logo and Branding: Les Orenetes

Posted: September 21, 2012 | Author: richardbaird | Filed under: Fashion & Photography, Logos & Branding | Tags: Art, branding, Branding News, craft, design, handcraft, identity, illustration, logo, news, opinion, organic, visual identity, watercolour, white | Leave a comment »

Les Orenetes

Les Orenetes is a fashion boutique located in Torredembarra, a small town in the Catalonia region of Spain. The boutique’s identity, created by visual communication and graphic design studio Mucho, is a lovely mix of light, geometric single line weight typography and monogram with subtle flourishes and a rich mix of hand-drawn illustrative, calligraphic and watercolour detail.

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Logo, Branding and Packaging: Patchett’s

Posted: July 20, 2012 | Author: richardbaird | Filed under: Food & Drink, Packaging | Tags: artisan, branding, confectionary, craft, design, Designers Anonymous, food, gourmet, graphic design, handcraft, handmade, logo, logo-type, marshmallow, packaging, sweets, typography | 6 Comments »

Patchetts by Designers Anonymous

Patchett’s is a UK gourmet confectioner that specialises in the creation of natural, handmade and batch produced sweets. The brand’s visual identity and packaging for their first range, a selection of uniquely flavoured marshmallows, was created by London-based agency Designers Anonymous and utilises a pale colour palette, soft geometric shapes and classic typographical cues to capture the artisan and craft based nature of the brand and the light but natural flavour profiles of the marshmallows.

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The aim of BP&O is to share thoughts and opinions on branding and packaging from around the world. Articles are written by Richard Baird, a British freelance designer who specialises in the development of logos, branding and packaging. He has written for Brand New, Design Week and The Dieline, has featured in Computer Arts magazine and also runs the resource Design Survival.

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