Based around their philosophy of health and well-being, Swedish drug store chain Apotek Hjärtat have recently developed Apolosophy, a new, carefully formulated cosmetic line that includes products from the skin and hair care, makeup and sunscreen categories.
The range’s visual identity and packaging solution, created to be perceived as tactile, timeless and trustworthy by design agency BVD, unites the on-trend accessibility of a near consistent single line weight, soft curves, rounded terminals, all lower-case and well spaced letter-forms and a simple repetition of form through the ‘a’, ‘o’ and ‘p’, with the classic sensibilities of a black and white colour palette, the quality of a matt surface texture and the restraint of a logo-type only solution across the packaging. The result, while pared-down, really emphasises, compliments and unites the colours and textures of the products with a subtle utility often associated with professional grade cosmetics.
Shift is a Norwegian brand of high quality supplements from Vitalkost that aims to alter category convention and perception with a clearer and more open presentation of information and encourage a more critical consumer approach to supplement choice. Based around the concept of shifting perspectives, design agency Ghost developed an identity and packaging solution that delivers a new and unusual pharmacological/technological utility alongside more retrospective undertones to convey traditional values, contemporary quality and information accessibility.
ReGen, formerly known as Uniting Care Moreland Hall, is a not-for-profit drug and alcohol treatment and education agency established in 1970 for the Victoria and Tasmanian regions of Australia. Following the recent name change Studio Brave developed a new visual identity that would better reflect the ReGen’s evidence based practices and the positive, practical outcomes it achieves, through a combination of vibrant colour, a simple linguistic device and a weighty sans serif typeface.
Tom Organic is the first and currently the only range of 100% biodegradeable feminine hygiene products accredited by the Australian Certified Organic association. Melbourne based design studio Truly Deeply, working in collaboration with freelance illustrator Sarah Carter-Jenkins, redeveloped Tom’s packaging proposition, launched this week, with a new, vivid, illustrative and simple typographic solution that helped to secure national distribution.
Secret to Live is a brand of olive oil infused with antioxidants and nutrients beneficial to the cardiovascular system. The packaging, designed by Valencia based Soporte Comunicación, utilises a minimal layout, a clinical colour palette and a heart/olive motif to visualise the active health benefits of the product.
Aronia is an organically grown brand of aronia cordial that is sold through health food stores across Norway. The packaging, designed by Oslo based multidisciplinary design agency Work In Progress, combines and contrasts an ornate, etched and illustrative script with the sans serif modernism of the Pur logo-type. A simple black, white and gold foil treatment has a contemporary restraint that is successfully mixed with a classic and more medicinal sensibilities that make this look premium but not old fashioned.
“Aronia is a wild plant from North America, much used as ornamental shrub in European gardens. It has black berries with extremely high levels of antioxidants, two times more than blueberries. North America Indians used the juice from Aronia as medicine. There are many theories on the positive effects of antioxidants. The design is inspired by “patent medicine” from late 17th century America.”
- Taken from the Work In Progress website.
Established in 1981 Sunnyside Farms, part of Super Store Industries, is a producer and distributor of fresh milk and fruit products to the states of California and Nevada. They approached San Francisco based design agency Murray Brand Communications to develop “a new look that communicates fresh, friendly and local without using a cliche farm scene.”
Partners for Mental Health is a Canadian charity that is dedicated to helping, improving and informing the general public about mental health issues through events, online communities and social media. Their new identity, designed by Toronto based Blok, resolves the themes of unity, positivity and a progressive perspective on mental illness with a simple logo-type solution and a vibrant, two-tone, spot colour gradient.
The Nordic Bakery is a Scandinavian inspired café with locations in Marylebone and Soho, London. They recently launched a low fat Finnish wholegrain dark rye chip that marks their first foray into the world of pre-packed bakery products and expands on the café’s proposition with an interesting minimal aesthetic.
Originally named ‘Potion’, Tonic is a healthy range of fruit based energy ‘shot’ products that have been designed to fit into the natural food market. Their re-brand, managed by New York based Little Big Brands created an aesthetic that captures the products unusual blend of effective natural ingredients and energy drink proposition.