Branding & Packaging: Aloxia
Posted: March 2, 2012 Filed under: Art & Design, Logos & Branding, Packaging, Retail | Tags: Aloxia, Art, backs, bespoke, branding, clean, custom, design, earring, fashion, functional, graphic, high-street, identity, illustrative, jewellery, logo, logo-type, news, packaging, pattern, retail, richard baird, safe, simple, stationary, typography 3 Comments »
Aloxia is a new secure earring back product that aims to solve the problem of lost earrings through a unique gripping mechanism. The company approached me (Richard Baird) last year to establish a visual identity system that would resolve the practicality, utilitarian and accessible qualities of the brand and the fashion aspect of the accessory market.
