Packaging News: Jolly Nice
Posted: September 6, 2012 Filed under: Food & Drink, Packaging | Tags: branding, Branding News, graphic design, Harriet's Jolly Nice, ice cream, identity, logo, logo news, logo-type, packaging, packaging news, Taxi Studio, typography Leave a comment »
Following a recent name change, design agency Taxi Studio has developed a new typographic and illustrative treatment for Gloucestershire-based entrepreneur Harriet Wilson’s ice cream brand Jolly Nice with the intention of positioning the product in direct competion with more established luxury ice cream brands. Taxi Studio was responsible for complete brand strategy which included positioning, naming, tone of voice, packaging design, the visual identity and copywriting.
