Czech brewer Velkopopovický Kozel have recently launched a limited edition packaging solution for their tinned light beer. Created by Ukraine-based studio Yurko Gutsulyak, the design unites regional and national illustrative detail across a wood print and light tissue wrap neatly conveying tradition, craft, heritage and provenance in a unique and distinctive way.
The Sour Patch Kids is a US brand of confectionary created by Paul Mihalick in the early days of soft sugar-coated candy and now owned by Cadbury Schweppes. The brand’s new packaging and visual identity replaces the dated illustrated characters of the original and draws on the products iconic and nostalgic silhouette to create a solution that hints at a new world inhabited by sweets.
Aronia is an organically grown brand of aronia cordial that is sold through health food stores across Norway. The packaging, designed by Oslo based multidisciplinary design agency Work In Progress, combines and contrasts an ornate, etched and illustrative script with the sans serif modernism of the Pur logo-type. A simple black, white and gold foil treatment has a contemporary restraint that is successfully mixed with a classic and more medicinal sensibilities that make this look premium but not old fashioned.
“Aronia is a wild plant from North America, much used as ornamental shrub in European gardens. It has black berries with extremely high levels of antioxidants, two times more than blueberries. North America Indians used the juice from Aronia as medicine. There are many theories on the positive effects of antioxidants. The design is inspired by “patent medicine” from late 17th century America.”
- Taken from the Work In Progress website.
Established in 1981 Sunnyside Farms, part of Super Store Industries, is a producer and distributor of fresh milk and fruit products to the states of California and Nevada. They approached San Francisco based design agency Murray Brand Communications to develop “a new look that communicates fresh, friendly and local without using a cliche farm scene.”
Fresh Point is a new and healthy fast food cafe that sells soups, wraps, sandwiches, fresh juice and yoghurt from its location on Nevsky Prospekt, St. Petersburg, Russia. The brand approached London-based agency Designers Anonymous who, utilising a simple leaf/arrow device to communicate fresh and fast, developed a complete visual identity system that included packaging solutions, interior design, POS, uniforms and signage.
Ocean (Океан) is a Russian brand of premium vodka whose packaging has recently been re-imagined by Rostov-na-Donu (Russia) based Alexey Seoev. The illustrative design utilises a painted aesthetic, gold detailing and deep aqua green to capture the mystical qualities of early seafaring.
Rather than reviewing the most popular post from each week on The Dieline I have been asked to review the most talked about. BP&O has always been a place to comment on what I believe to be inspiring and solid design work but appreciate that as a critic I would have to eventually review a project I really did not like. I hope, in this instance I have been fair and that you will take the time to add your own opinions over on The Dieline.
Aloxia is a new secure earring back product that aims to solve the problem of lost earrings through a unique gripping mechanism. The company approached me (Richard Baird) last year to establish a visual identity system that would resolve the practicality, utilitarian and accessible qualities of the brand and the fashion aspect of the accessory market.
The Isle of Mull is the brand and location of a three boat scallop operation that takes advantage of the mixing waters of the cool Atlantic and the warmth of the Gulf stream, shipping the catch across the UK. The company engaged Glasgow based boutique design agency My Creative to develop a packaging solution that would capture the unique traits of the location, the traditions and authenticity of the brand and quality of the product.