Christopher Elliott is an Australian interior designer based in Melbourne with a modern luxurious and clean architectural style. His new visual identity, created by Studio Brave, neatly unifies the practicality and functionality expected of contemporary architectural spaces and the fine detailing and high quality of the fabrics and furniture that fill these, through the juxtaposition of the tall and light, geometric, uppercase and reductionist forms of a mono-spaced logo-type, plenty of space and grid-based layout of the website alongside the very classic sensibilities of a tactile, letter-pressed, cream, uncoated substrate, gold metallic spot colour and gilded edges of Christopher’s business card.
Naturepaint is a British brand of ‘earth-friendly’ powdered wall paint formulated from biodegradable, non-toxic, sustainable and locally sourced ingredients. London based studio B&B recently created a new visual identity and packaging solution for the brand which replaces the saturated visual cues of the original with a distinctive duality and contrast of contemporary form and classic type that better reflects the high quality and hardwearing qualities of the paint.
Stockholm based graphic and product design studio Bedow have recently developed a new visual identity and stationery solution for Askeroths Trappor och Räcken, a small Swedish manufacturer of specialist staircases. Based around a simple but identifiable abstraction, the logo-mark captures the elemental, functionality and practicality of staircases and the solid technical abilities of the craftsmen through the combination of a single, consistent line weight, basic geometry and nice balance of positive and negative space. Its hand-stamped and bright red overprint treatment across a typographic choice that features small curves added to square terminals, ample letter-spacing and a low lowercase X height introduces more of a personal, creative and crafted sensibility. The diagonal build and large proportions of the mark alongside the small detail and horizontal layout of the type delivers an interesting and communicative contrast of statement style and fine detail, weighty reliability and a sense of movement.
Accents is a MX based home furnishing, lighting, interior design service and retailer established in 2005. Their new visual identity, created by design agency La Tortilleria to coincide with the brand’s sixth anniversary, is a wonderful and communicative union of die cut detail, sans serif and serif type, fine lines, uncoated and varnished textures and a simple monochromatic colour palette.
Reflect Lights is an architectural lighting design and supply firm based in the Greek city of Thessaloniki. Their new identity, created by independent design studio Designers United, visualises converging and refracting light trajectories as an abstract and three dimensional structural form to capture the concept of light moving within a contained three dimensional space.
Briggs & Cole is a Glasgow based art and design partnership that specialises in the creation of ‘statement’ products for interior settings. The company commisioned independent identity design agency Effektive to resolve their unique, practical and simple approach to high quality design.
Molecule is multi-disciplinary, Melbourne based design firm founded by architects Anja de Spa, Richard Fleming and Jarrod Haberfield specialising in the fields of architecture, interior spaces, art direction and relish the ’chance to invert a paradigm’. Molecule’s identity, developed by Studio Round is based a round a simple logo-type, expanding pattern and an interesting DIY brand tool kit.