Logo and Branding: Fat Cow

Fat Cow designed by Foreign Policy

Fat Cow is a specialist beef restaurant, located on Singapore’s Orchard Boulevard, that takes a Japanese Wabi Sabi approach to meat selection, preparation and presentation. The restaurant’s visual identity, developed by design bureau and think tank Foreign Policy, reflects their pragmatic approach to cooking with a simple visual combination of monogram, sans serif logo-type and seared wood finish.

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