Packaging: Dairylea
Posted: June 8, 2012 Filed under: Food & Drink, Packaging | Tags: Art, cheese, Dairlylea, design, food, graphic design, Kraft, Kraft Foods, logo-type, natural, packaging, packaging news, review 3 Comments »
Dairlylea is a processed cheese triangle produced by American owned Kraft Foods with a history dating back to the 1960′s. Following the brand’s continued push towards a more health conscious positioning (and move away from the bad press of the past) it has launched a new recipe that contains only 100% natural ingredients. The redesign, created by London based brand and packaging development agency Holmes & Merchant, reflects this new proposition through the introduction of a new craft based aesthetic, simplified typography and an illustrative design that sets a more honest and healthy tone.
