Branding and Packaging: Fisix
Posted: May 23, 2013 Filed under: Health, Fitness & Beauty, Packaging | Tags: Art, branding, cosmetics, design, Fisix, labels, logo, Mucho, packaging, sport Leave a comment »
Multidisciplinary design agency Mucho have recently published their branding and packaging work for Fisix, a line of cosmetic products that includes shower gels, shampoo and hydrating skin balms, developed by four marathon running friends who ‘couldn’t find a range that met their needs as sportsmen’. Mucho’s design solution unties the diagrammatic, geometric forms and typographical, sans-serif utility and neutrality of the pharmaceutical and sports science industries with the subtle fashion and on-trend design sensibilities of a tightly spaced, lowercase serif logo-type, italics, and a flat, economical, unisex grey and pastel colour palette.
Logo and Branding: NB Flowers
Posted: February 7, 2013 Filed under: Art & Design, Logos & Branding | Tags: Art, branding, Branding News, Business Card, craft, delivery, design, events, flowers, foil, functions, graphic, graphic design, identity, Karoshi, label, labels, ligature, logo news, logo-type, London, monogram, NB Flowers, news, opinion, review, stationary, typography, UK, uncoated, visual identity Leave a comment »
NB Flowers is a florist – founded by Neil Birks and located at London’s New Covent Garden Market - that specialises in corporate and private events, delivering value through a combination of ‘beautiful flowers, creativity, and a personable service’.
Multi-disciplinary design agency Karoshi were commissioned to ‘rebrand and reposition NB Flowers as one of London’s leading luxury event florists and capture the essence of the brand – classic with a contemporary twist’. In response the agency created a visual identity solution that, through a serif monogram, sans-serif by-line, purple and white substrates and a block foil print finish, delivers a simple and consistent communicative contrast that successfully draws out the organic detail of the photography utilised across NB’s collateral and website.
Branding and Packaging: Jamsheed
Posted: February 4, 2013 Filed under: Food & Drink, Logos & Branding, Packaging | Tags: Art, bottle, Boutique, branding, Branding News, Business Card, craft, design, Drink, graphic, graphic design, identity, illustration, Jamsheed, label, labels, logo news, logo-type, news, opinion, packaging, packaging news, stationary, typography, uncoated, visual identity, wine, Yarra Valley Leave a comment »
Melbourne-based design studio Cloudy Co. have recently developed the labels and visual identity for Yarra Valley boutique wine label Jamsheed, ‘named after a Persian king who according to ancient writings had a fondness for storing fresh grapes in jars, thus leading to the discovery of wine’. The packaging solution expands on the name and communicates a sense of bold flavour and craft through geometric, Islamic pattern work executed with a heavy, contemporary, single and consistent line weight, the high quality and tactile detail of a lovely thermographic ink treatment and a simple variation in crop and colour dividing each variety.
Packaging: TANGENTGC
Posted: February 1, 2013 Filed under: Packaging | Tags: Essen, graphic, graphic design, label, labels, logo-type, monochromatic, news, packaging, packaging news, sans serif, shoe polish, TangentGC, typography, utilitarian, visual identity Leave a comment »
Design agency Essen have recently completed a packaging and rebranding project for TANGENTGC, a Stockholm-based company committed to the development of organic garment and shoe care products that aim to ensure longevity. Their design solution – a simple, utilitarian, monochromatic typographical approach – delivers a sense of information purity through the rejection of superfluous language or superficial graphic detail and choosing to divide content only by the uppercase and lowercase typesetting of a neutral sans-serif. A subtle combination that works quite well to convey a collective brand practicality and researched effectiveness, and the open and honest use of natural ingredients in each product – appropriately placed at the centre of each label.
Logo and Branding: Marwood
Posted: January 28, 2013 Filed under: Fashion & Photography, Logos & Branding, Retail | Tags: Art, branding, Branding News, Business Card, craft, design, fashion, graphic, graphic design, identity, label, labels, logo news, logo-type, London, news, opinion, packaging news, review, stationary, typography, uncoated, visual identity 2 Comments »
Marwood is London-based tie and neckwear brand founded in 2010. Its collections, handcrafted from British lace and cloth, are sold internationally to boutique stores such as Barneys New York, Tomorrowland Tokyo, Liberty London, and through online retailer Mr.Porter. Multi-disciplinary design studio Everything In Between (EIB) recently developed a new visual identity, label and packaging solution for Marwood that shares the tactile qualities of the product – through material choice and texture – but also delivers sharp professional contrast in their use of geometric form, type and a glossy black ink treatment.
Logo and Branding: The Beaufort
Posted: January 25, 2013 Filed under: Food & Drink, Logos & Branding | Tags: branding, Branding News, design, graphic, graphic design, identity, illustration, label, labels, logo news, logo-type, monogram, nautical, Navy, news, opinion, packaging, Sports, The Beaufort, The Company You Keep, typography, visual identity Leave a comment »
Design agency The Company You Keep have recently finished working with bartender Dave Kerr on the naming, branding, collateral design and signage for The Beaufort, a themed dive bar located on Melbourne’s Rathdowne St. The agency’s visual identity solution, a combination of a quirky, well rendered, bespoke logo-type – built from unusual but original uppercase characters inspired by iron dock cleats and American sporting insignia of the 50′s and 60′s – set along a classic curved baseline and executed with a more recent single consistent line weight and rounded terminals. Alongside a neat anchor monogram, type heavy collateral layouts and retro imagery – with an on-trend watery blue tint and a red overprint treatment across a simple white substrate – delivers a distinctive and nautical personality with a sporting undertone and a contemporary simplicity.
Logo and Branding: Pizza Luxe
Posted: January 21, 2013 Filed under: Food & Drink, Logos & Branding | Tags: Art, branding, Branding News, Business Card, design, food, graphic, graphic design, hand drawn, identity, illustration, labels, logo, logo news, logo-type, London, news, opinion, pizza, Pizza Luxe, Print, review, stationary, typography, uncoated, visual identity Leave a comment »
Pizza Luxe is a restaurant located on London’s Brick Lane that hand makes good-value, freshly baked pizzas using locally sourced, ‘deluxe’ ingredients. To coincide with an expansion into the Westfield centre, Stratford, the brand approached Edinburgh-based design studio Touch to develop a new visual identity that would communicate their core values within a more ‘polished’ environment.
Logo and Branding: Iannilli
Posted: January 18, 2013 Filed under: Food & Drink, Logos & Branding | Tags: Art, branding, Branding News, design, Drink, food, graphic, graphic design, Iannilli, identity, label, labels, logo, logo news, logo-type, Mexico, news, opinion, packaging, packaging news, review, richard baird, Savvy, stationary, typography, visual identity Leave a comment »
Iannilli is a traditional Italian restaurant located in the Mexican city of Monterrey. Its visual identity, recently revised by design studio Savvy, contrasts classic and contemporary design cues to satisfy an established clientele – expecting traditional food and service – while also appealing to a younger generation.
Logo and Branding: The Vine
Posted: January 17, 2013 Filed under: Food & Drink, Logos & Branding | Tags: Art, Block, branding, Branding News, Business Card, Canada, craft, design, Drink, graphic, graphic design, identity, label, labels, logo news, logo-type, news, Ontario, opinion, review, stationary, The Vine, typography, uncoated, visual identity, wine Leave a comment »
“The Vine is a wine agency in Ontario, with an exclusive and focused portfolio of wines from Italy and California, and an impressive reputation for service and professionalism.” Design agency Blok conducted an “in-depth mining of the brand revealed four key values: distinctiveness, character, authenticity and artisanal” which became the “pillars of the identity”. “The visual vocabulary strikes an elegant balance between the company’s values, the heritage of the wineries that it represents, and the highly contemporary vision of its founders.” - Blok
Logo and Branding: Calabuch
Posted: January 7, 2013 Filed under: Logos & Branding, Music, TV & Film | Tags: Art, artist, branding, Branding News, Business Card, design, director, graphic, graphic design, identity, illustration, label, labels, logo, logo news, logo-mark, logo-type, news, opinion, review, richard baird, spain, Spanish, stationary, typography, uncoated, visual identity Leave a comment »
Calabuch is a Spanish-based agency that provides management and representative services to international actors, actresses and directors. The agency’s visual identity, developed by multidisciplinary design studio Tres Tipos Graficos, builds on a name created to evoke the Spanish and ‘golden age’ of fifties cinema through modernistic typography across the etched illustrative detail of a classic, hand-wound camera, a tactile collection of uncoated substrates and a bright but restrained two-tone colour-palette.
