Logo and Branding: Daniel Hopwood
Posted: April 9, 2013 Filed under: Architecture & The Built Environment, Art & Design, Logos & Branding | Tags: architecture, Art, branding, Daniel Hopwood, design, graphic design, interior design, landscaping, logo, logo-type, monogram, Print, two times elliot, typography Leave a comment »
Daniel Hopwood is a small bespoke London-based multidisciplinary design studio – working within the fields of architecture, landscape architecture and interior design – that offers its clients a creative, practical and personal service.
The studio’s identity, created by Two Times Elliott, takes the often ornamental detail of monograms of the past – a traditional distillation of a craftsman’s pride in product quality and individualised service practice – and gives it a very contemporary, geometric resolution with a solid sense of structure – through a simple consistent line weight and negative space – and a duality that mixes an H with what looks like a table and chair pictogram. Set alongside the broad, generously spaced characters of a sans-serif logo-type and a striking economical single red spot colour, the identity achieves a nice but subtle thematic union of layout, build, furnishing and functionality while the use of an uncoated, mixed-fibre, recycled substrate and a blind deboss across the collateral add a crafted, sustainable undertone that conveys an appreciation for material and material texture.
Packaging: Living Earth
Posted: August 15, 2012 Filed under: Agriculture, Packaging | Tags: Art, bags, character, compost, design, Fracture Media, garden, geomtric, graphic design, grass, illustration, landscaping, Marx, New Zealand, organic, packaging, plant food 1 Comment »
Living Earth is a New Zealand based brand of organic compost created by collecting, recycling and ‘brewing’ green waste likely to have ended up in landfill sites. Digital design agency Fracture, working in collaboration with packaging specialist Ryan Marx, recently redeveloped the brand’s range of compost bags and bottles replacing a plain single and two colour economical design with a bright and playful resolution of vivid spot colours, simple plant illustrations, an expressive character style and a subtle sense of narrative.
Logo and Branding: Gardie
Posted: July 11, 2012 Filed under: Architecture & The Built Environment, Logos & Branding | Tags: Art, branding, design, flowers, garden, Gardie, graphic design, identity, illustration, landscaping, logo, logo news, plants, seeds, stationary, tags, typography Leave a comment »
Following a recent move into the service sector, Russia’s largest producer and wholesaler of seed and plant growing materials commissioned Ufa based brand and environmental design agency Paradox Box, who utilised an organic and structural contrast of hand rendered plant life and geometric type, to develop the visual identity for its new landscaping business, Gardie.
Logo & Branding: Global Gardens
Posted: July 22, 2011 Filed under: Architecture & The Built Environment, Logos & Branding | Tags: Art, art deco, branding, design, gardening, identity, landscaping, logo, logo news, review Leave a comment »
Global Gardens is a landscaping company based in Sussex, UK with over ten years’ experience. They approached Studio Makgill to develop an identity that would reaffirm their commitment to their current client base, attract new customers and present a consistent visual brand message where previously there was none.
