Packaging: Dell Inspiron
Posted: May 11, 2012 Filed under: Packaging, Technology | Tags: computer, corrugated card, dell, Dowling Duncan, illustration, Inspirion, laptop, news, on-line, opinion, packaging, packaging news, retailer, review, richard baird, screen print, white Leave a comment »
Inspiron is a PC, laptop and all-in-one range from electronics manufacturer and on-line retailer Dell. UK and US based multidisciplinary design studio Dowling Duncan, in collaboration with Dell’s Visual Identity and Brand Experience team, developed a new packaging system for the Inspirion range confidently mixing technological cues, functionality and a craft-like aesthetic.
Logo: Acer
Posted: April 11, 2011 Filed under: Logos & Branding, Retail, Technology | Tags: acer, branding, computing, design, identity, laptop, logo, new 3 Comments »
Acer is a Chinese manufacturer of computer components and peripherals, originally developing low end products it has moved its position to focus more on the middle market and the exportation of its own range internationally. Recently they underwent a restructuring with the chairman Gianfranco Lanci resigning and replaced by JT Wang who has started his new position with a review of the company’s corporate logo.
