Logo and Branding: Fresh Point
Posted: March 19, 2012 Filed under: Food & Drink, Logos & Branding | Tags: animals, Art, branding, cartoon, characters, design, Designers Anonymous, Drink, food, fruit, graphic, identity, illustration, illustrative, leaf, logo, logo news, logo-mark, logo-type, news, packaging, packaging news, review, richard baird, russian, sandwiches, st petersburg, typography, vegetables 6 Comments »
Fresh Point is a new and healthy fast food cafe that sells soups, wraps, sandwiches, fresh juice and yoghurt from its location on Nevsky Prospekt, St. Petersburg, Russia. The brand approached London-based agency Designers Anonymous who, utilising a simple leaf/arrow device to communicate fresh and fast, developed a complete visual identity system that included packaging solutions, interior design, POS, uniforms and signage.
Logo, Branding and Packaging: Agromundo
Posted: March 7, 2012 Filed under: Agriculture, Logos & Branding, Packaging | Tags: agricultural, Agromundo, anagrama, Art, black, bottle label, branding, clean, design, graphic, heart, label, leaf, logo, logo-mark, logo-type, manufacturer, news, opinion, packaging, packaging news, pesticides, review, richard baird, simple, stationary, turquoise, typography, white 5 Comments »
Argromundo is a Mexico based retailer and manufacturer of agricultural pesticides. The brand’s new identity, created by independent design agency Anagrama, resolves a technological but environmentally considerate approach through a simple geometric interpretation of a clover.
Logo: Magic Leaf
Posted: March 23, 2011 Filed under: Health, Fitness & Beauty, Logos & Branding | Tags: branding, identity, leaf, logo, magic leaf, nature, richard baird, scarlett & George, test tube 3 Comments »
Scarlett & George is a UK based cosmeceutical company developing safe, effective and natural skincare products. I was commissioned to develop their brand identity in 2007 and it was one of the first significant new identity programmes I worked on. The result was a brand mark titled ‘The Magic Leaf’ and was designed to represent the blending of natural ingredients and the latest scientific techniques to deliver effective products.
