Fresh Point is a new and healthy fast food cafe that sells soups, wraps, sandwiches, fresh juice and yoghurt from its location on Nevsky Prospekt, St. Petersburg, Russia. The brand approached London-based agency Designers Anonymous who, utilising a simple leaf/arrow device to communicate fresh and fast, developed a complete visual identity system that included packaging solutions, interior design, POS, uniforms and signage.
Argromundo is a Mexico based retailer and manufacturer of agricultural pesticides. The brand’s new identity, created by independent design agency Anagrama, resolves a technological but environmentally considerate approach through a simple geometric interpretation of a clover.
Scarlett & George is a UK based cosmeceutical company developing safe, effective and natural skincare products. I was commissioned to develop their brand identity in 2007 and it was one of the first significant new identity programmes I worked on. The result was a brand mark titled ‘The Magic Leaf’ and was designed to represent the blending of natural ingredients and the latest scientific techniques to deliver effective products.