Saxa is an independent on-line dealer, publisher and commissioner of original and editioned works from international artists with differing perspectives and cultures, and taking a curatorial and collaborative approach to making these available to collectors, galleries, institutions and the general public.
Saxa’s visual identity, created by UK-based design agency Graphical House and inspired by crystalline structures, conveys the idea of buyer and artist networks through the coalescing and interconnected forms of an abstract logo-mark which has been applied to a wide range of stationery, packaging and marketing materials as well as a responsive website.
Factor Negen (Factor Nine) is a Dutch firm that assists in the connecting of people with employment opportunities and provides training services to business and individuals with a specific focus on personal and professional growth within the context of teamwork. The firm’s visual identity and stationery solution, based around a logo-mark that unites stencil cut detail with the accessible qualities of a face, was developed by multidisciplinary design studio Red Thumb.
These are the five projects I reviewed during February that I felt really stood out and wanted to give them another opportunity to be seen and shared. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?
Parlor Textiles is an independent, North Carolina-based textile company that produces ornate yet contemporary products with an eco-friendly, hand-made philosophy. Their visual identity and stationery solution, developed by design studio Face, is described as reflecting an attention to detail through the use of ‘classic, elegant elements, the quality of the materials and an overall design that displays a modern sensibility.
Guy Bauer is a Chicago-based video production company ‘committed to creating stories that elicit feelings’. Their new visual identity, based around a quill logo-mark – conveying their story-telling philosophy – a stationery solution that references film and a deep green color palette designed to convey depth and reliability, was recently developed by independent design agency Anagrama.
Minke is a Spanish print production studio that favours ’analogue splendour’ over mass manufacture, providing its clients with a variety of small-scale, mechanical and handcrafted processes.
Their visual identity, developed by multidisciplinary design studio Atipo, reflects their services and philosophy through a union of traditional and contemporary material textures, print finishes and die cut detail across the collateral. A sharp juxtaposition of an abstract, geometric mark layered with subtle, slightly reaching brand expressions, the editorial flourish and friendly informality of an all lowercase, italic logo-type, the technological sensibilities of the iconography and the creative detail of the pattern work. Elements united by the restraint and timelessness of a monochromatic colour palette and the more recent energy of bright, spot colour highlights.
K2LD is a small Melbourne-based architectural and interior design firm with a project history that includes individual private homes, community precincts, multi-unit developments and large-scale commercial projects. The firm’s identity, an abstract, structural and modular amalgamation of initials (check the ideation animation here), uncoated materials and a monochromatic colour palette - developed by brand and communication studio Hi Ho - unapologetically embraces the established and reductionist cues of the industry.
The Tokenhouse is a gastropub – run by hospitality brand Fuller’s - located on London’s Moorgate road. Designers Anonymous – the agency behind the branding of Fuller’s King’s Cross pub venture The Parcel Yard and fair-trade coffee range Brewer St. – developed a visual identity for the venue that appropriates 17th century history, gives it a contemporary vector treatment, a creative but cohesive diversity throughout the print work and a high quality finish across the exterior signage.
254 Forest is a Brussels-based creative studio – run by Claire Silva Moreira, Frederic Ameel, Jean-Stéphane Garbe, Ismael Moumin and international videographer Pierre Debusschere – that works within the fields of photography, film, music production and post production. Their visual identity, developed by graphic design agency Codefrisko, utilises a distinctive combination of a pearlesque substrate and holographic block foil treatment across the studio’s business card, the contrast of a sharp logo-type and blurred, 45 degree lightning strike – perhaps the flash of a bulb, the energy necessary for creative endeavour or the presentation of perspective -, and the website’s clear sense of foreground and background, to neatly resolve the depth of focus and changing light of still and moving images. Avoiding the more obvious and literal visualisations of the industry.
These are the five projects I reviewed during January that I felt really stood out and wanted to give them another opportunity to be seen and shared. I have ordered these from five to one with my favourite project presented last. It is a largely a reductionist collection but I believe each manages to deliver a lot of communicative through a simple balance of graphic design assets, material textures, print finishes and in the case of Filmfaktisk, photography. Do you agree with my choices?