Cocolobo is described by Anagrama – the multidisciplinary design agency behind their new visual identity – as a ‘high-end shopping boutique that caters exclusively to strong women with a confident and in vogue fashion sense’. For the name, Anagrama played with the patrons’ ‘characteristic duality’, with a ‘catchy and fun’ compounding of ”Coco” (coconut in Spanish) and “lobo” (Spanish for wolf), which helped to define the ‘Cocolobo woman’ as ‘not only feminine and sweet, but also independent, aggressive, sensuous and daring’
The agency captured and conveyed this duality in print through the combination of a black and white colour palette ‘portraying the elegant, sober aspect of the brand’, a red highlight to represent ‘all that is feminine and chic’, and the contrast of the logo-mark’s playful familiarity and the logo-type’s sense of exclusivity.
Based around their philosophy of health and well-being, Swedish drug store chain Apotek Hjärtat have recently developed Apolosophy, a new, carefully formulated cosmetic line that includes products from the skin and hair care, makeup and sunscreen categories. The range’s visual identity and packaging solution, created to be perceived as tactile, timeless and trustworthy by design agency BVD, unites the on-trend accessibility of a near consistent single line weight, soft curves, rounded terminals, all lower-case and well spaced letter-forms and a simple repetition of form through the ‘a’, ‘o’ and ‘p’, with the classic sensibilities of a black and white colour palette, the quality of a matt surface texture and the restraint of a logo-type only solution across the packaging. The result, while pared-down, really emphasises, compliments and unites the colours and textures of the products with a subtle utility often associated with professional grade cosmetics.
Anagrama have just completed the branding of Romero+McPaul, an English-style velvet slipper manufacturer and retailer established by Italian shoemaker Mr. Migliori that produces bespoke lines handcrafted by artisans with a ‘trendy twist’.
“For this project, our inspiration was heavily drawn from traditional English types and coat of arms mixed with the over-the-top luxuriousness of The Hamptons and it’s sailing and yacht club maritime lifestyle. With the intention to speak of the product’s duality, we created a storyline based on two characters, Romero and McPaul. Romero is the mischievous heartthrob, representing the product’s playfulness, warmth and latino heritage, while mMcPaul is the serious, traditional man, embodying the product’s ancestral and upscale British nature. We gave the brand the rosemary (or “romero” in Spanish) not only as a wink to its name but also as a reference to this herb’s curious nature, as it only grows close to the sea.”
James Braund is a Melbourne-based photographer with a background in journalism, an approach ‘characterised by an unfussed, direct methodology’ and over twenty years of experience in the design editorial and advertising fields.
Arising out of a ‘desire for a more contemporary look aimed at designers and art directors’, James’ new identity, developed by Hofstede - an agency committed to typographical craft and detailing – conveys his methodology by leveraging the economy, utility and contemporary sensibilities of a heavy, uncoated, unbleached mixed fibre board, an urban combination of cool and warm concrete greys, the restraint and what Hofstede describe as the robust typographical choice of Akkurate executed with a stacked, uppercase confidence and a good eye for letter and line spacing. This type-only approach is elevated by the high quality finish of a foil set within the reductionist context of broad unprinted regions used across the collateral. The result is a modern aesthetic neutrality and fine detailing that neatly frames the rich detail of James’ photography.
Saxa is an independent on-line dealer, publisher and commissioner of original and editioned works from international artists with differing perspectives and cultures, and taking a curatorial and collaborative approach to making these available to collectors, galleries, institutions and the general public.
Saxa’s visual identity, created by UK-based design agency Graphical House and inspired by crystalline structures, conveys the idea of buyer and artist networks through the coalescing and interconnected forms of an abstract logo-mark which has been applied to a wide range of stationery, packaging and marketing materials as well as a responsive website.
These are the five projects I reviewed during April that I felt really stood out and wanted to give them another opportunity to be seen and shared. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?
As well as providing space, Storyline - Norway’s largest film studio – offers a wide range of services which include, but are not limited to, set building, lighting, VFX, audio and video post production as well as costume and equipment rental. Developed by Work In Progress, Storyline’s visual identity brings together the classic flourish of a script, the humanist qualities of hand drawn detail, a sense of practicality in the choice of secondary typeface and interior colour, and the spacial consideration and practical effects of the photography. Bound by the energy of a bright colour palette, the identity manages to deliver a multi-faceted but cohesive solution that is distinctive and communicative.
Dalaco is a UK-based family run cufflink and accessory business that has been designing for and marketing to jewellers for over 30 years. Their new visual identity, developed by design agency Believe In, marks the passing of the business from one generation to another through the contemporary rendering of a lark, a songbird that signals the dawn of a new day, that was inspired by the heritage of the family name and acts, much like a craftsman’s monogram, as a symbol of pride, care and a guarantee of quality.
Established by Catherine Blackford in 2012, Bindle is an Australian mail-order, gift-box service that bundles handmade artisanal food, drink, home and kitchenware products for occasions and individuals under labels such as ‘A Bit On The Side’, ‘Breakfast In Bed’ and ‘For The Hostess’.
Drawing on the name bindle, a folded canvas sheet carried as a small sack over the shoulder with a stick, the service’s identity, developed by Swear Words, utilises a printed textile pattern across the tactile, earthy textures of an uncoated, unbleached material choice and a string tied detail across the boxes alongside the high quality of a copper foil treatment to, like their work for Crabapple Kitchen, provide a contemporary finish to traditional, communicative craft cues but infused with the underlying theme of travel that conveys the delivered nature of the service.
Les Market is an on-line fashion boutique, with a store in Stockholm, that offers a curated collection from brands such as Rick Owens, Kris Van Assche, Alexander Wang and Raf Simons. The store’s visual identity, developed by Planet Creative, establishes – through a bold sans-serif logo-type, a tape, paint and black marker aesthetic, typewriter slab-serif and a monochromatic colour palette – an urban and industrial quality that frames the detail and distinctive style of the garments.